Democracy and participation, Transparency and Data literacy

TraceMap-Fighting Misinformation with Transparency winner


Who is behind this?

Allegra Pochtler



Who is joining forces?

iRights Lab


The Good Lobby




Idea Sketch | Proposal


Idea pitch

In social media, populist parties have found the perfect platforms for their deliberate use of misinformation to disturb and emotionalize political debates. In this setting, fact-based discussions have become virtually impossible. To tackle this problem, we are developing an open-source web tool that will empower social media users to investigate and discuss online content and to debunk misinformation collectively.

Why does Europe need your idea?

Before the advent of social media, the power to shape political opinion formation was highly centralized in traditional media. If on the one hand social media have made discussions more democratic and participatory, on the other hand they provide users with actions and reactions that facilitate the diffusion of hate speech and misinformation. This has allowed populist parties to implement very strong and dishonest online strategies.

Our idea is to introduce the right tools for more transparent and fact-based online discussions - which, we believe, is fundamental for democracy. Thereby, we counteract dishonest social media strategies in political debates, bringing about the full potential of social media for participatory and democratic opinion formation.

What is your impact?

TraceMap will provide the means to qualify and verify online content. As a consequence, not only would misinformation be inhibited from spreading but the overall quality of information circulating in social media should increase. The collective process of flagging will turn users into information curators, increasing data and digital news literacy.
Once this dynamics is established, misinformation and hate speech will be easily detected, undermining the success of dishonest online strategies and enabling fact-based and respectful political discussions to take place.

How do you get there?

1. Data Collection: the database we created already stores Twitter users’ social relations and their tweets.
2. Transparency: we are currently finishing the development of an interactive visualization interface which allows people to navigate through tracemaps - diagrams depicting the diffusion of tweets transparently.
3. Analysis: we will develop a series of functionalities to assist users in their interpretation of what they read - such as hashtag tracking, hate speech flagging or allowing users to rearrange timelines by relevance.
4. Crowd-Debunking: the platform will allow users to interactively flag and share annotations regarding the quality or veracity of a tweet. Thus, we guarantee that fact checking becomes a collective process.

What is your story?

As engaged European citizens, we believe that access to unbiased information is key to democratic participation. TraceMap originated from a think tank for social and digital transformation, where we met and sketched the concept of a tool to combat misinformation on social media. Later on, our idea won the first prize at the #disruptpopulism competition, awarded by the Bundeszentrale für politische Bildung. Ever since, the four of us have been thoroughly working to implement it.

Who are you doing it for?

Social media have become central spaces for news consumption and vital for political debates. Therefore, we are carrying out this project for all social media users in Europe, which we split into two broad groups.
The first consists of engaged users: those who proactively detect and flag ill-intentioned content and who seek to contribute to a culture of respectful and fact-based online discussions. The second group represents users who rather consume those flags to interpret online news and political debates.
Our interactive platform is designed to connect political activists, multipliers, journalists, researchers and engaged social media users across Europe in their fight against misinformation and hate speech.

What makes your idea stand apart?

We propose an innovative approach to fight misinformation on social media: instead of focusing on manual content analysis, we visually expose the diffusion of information and give people many tools to do their own research and analyses.

TraceMap empowers users to become change-makers themselves. It is designed to transform the way people consume digital news, from being passive and disoriented readers towards investigative fact checkers who are aware of the mechanisms of digital news.

Not only is our aim to make news diffusion transparent, we are also transparent in our work. Our codes and algorithms are open source.

€ 50000,-

Funding requested from Advocate Europe

€ 125000,-

Total budget

€ 50000,-

Funding granted from Advocate Europe

Major expenses

We develop our tool in modules. Each module is an independent set of functionalities developed in 3-to-4-month cycles. With the Advocate Europe funding, we will cover the educational program, legal consulting and implement two analysis modules that will already allow us to release the tool. Additional modules will depend on further funding. Personnel costs: 88.200,00 EUR; Content production for educational program: 10.000,00 EUR; Web tool design: 5.000,00 EUR; Legal consulting: 3.000,00 EUR

What do you need from the Advocate Europe community?

We'd love your feedback and support! Do you know initiatives working on similar issues in your country? Do you know networks and potential partners for content creation? Do you know how to program? Join our team! Do you have a Twitter account? Donate a token at!

Project Journey

No entries yet

Why this idea?

Collective fact-checking: Tackling the role of social media in the public sphere, this project develops a digital tool where the user community debates, decides and debunks fake news. It’s up to the users to investigate social media content together.


Allegra Pochtler

Philipp Beyerlin



Idea created on Jan. 19, 2018
Last edit on July 19, 2018

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