Democracy and participation, Communities

Public social advertising studio


Who is behind this?

Luhvishchyk Vasyl

Volyn branch of Committee of Voters of Ukraine


Idea Sketch | Proposal


Idea pitch

Ukrainian society needs a transformation of consciousness. Public social advertising studio should become an effective instrument that will help to solve these problems. We’re trying not only attract people’s attention, but also make them actually want to give the issues a thought, encouraging them to act and to fight against the imbalance of the world. Production of advertisement that will urge to tolerance, professing of European humanist ideals can change the Ukrainian society.

Where will your idea take place?

Lutsk, Ukraine

Why does Europe need your idea?

Outbreak of confrontation, intolerance and aggression in society, rising social inequality and many more: solving social problems requires ingenuity, creativity and serious approach.

What is your impact?

The purpose of the project - creation of an effective instrument of influence on the negative demonstrations, intolerance and aggression in Ukrainian society. Achieving of the sustainable social rejection of corruption and upbringing a critical thinking towards manipulation that is used in informational wars.

How do you get there?

The first thing we're planning do to achieve our goals - is to conduct a sociological research. It will help us to generate a list of the hottest social issues. We will find the most effective ways to solve those problems. According to this list every issue will become a stage our future work. To solve the social problems of each stage, we are planning organization of informational campaigns, creation of social advertising, public participation in the form of consultations and meetings.
The final part of each stage is to study the dynamics of our actions impact in certain areas.

What is your story?


Who are you doing it for?

Socially disadvantaged groups, militaries, internal migrants, AIDS patients and Ukrainian society as a whole. We are ready to work for everyone but the list of priorities will be formed only after a sociological research.

What makes your idea stand apart?

As the rule only advertising companies are dealing with social advertising usually commissioned by the state or charities foundations. But we are planning to devote all our time for fighting against social problems and aggression in society, creating a powerful information field that will urge to tolerance, professing of European humanist ideals and will change the Ukrainian society.

€ 49500,-

Funding requested from Advocate Europe

€ 60000,-

Total budget

Major expenses

- personnel costs 15000 EUR; - sociological researches 5000 EUR; - informational campaigns 10000 EUR; - public consultations and meetings 3000 EUR; - office and video equipment 17000 EUR

What do you need from the Advocate Europe community?

We are open for all proposals and ideas you have. If you know how lets get better together.


Vasyl Luhvishchyk

Idea created on March 8, 2016
Last edit on Oct. 30, 2017

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