Environment, Education

The E


Who is behind this?

Timmy de Vos

E-waste race



Who is joining forces?

European Recycling Platform



Idea Sketch | Proposal


Idea pitch

The E-waste race combines education with a hands on project to reduce e-waste in cities and communities.

Per race 10 schools compete in a four week competition to collect as much electronic waste as possible.

Neighbors can easily offer their old electronics online on our website to be collected. These neighbors are reached by awareness campaigns of the children themselves.

They kids gain points for all the collected electronics. The school that collects most wins a cool schooltrip!

Where will your idea take place?

the UK and/or Germany

Why does Europe need your idea?

Electronic waste or 'e-waste' may be the fastest growing waste stream we are currently facing. At the same time many of the materials used to make our electronics are becoming increasingly scarce.

European countries are supposed to recycle 85% of discarded electronics, however the European average lays around 35%.

In Europe a staggering amount of 9,5 milion tonnes of e-waste is generated yearly. Only 3,3 milion is now properly re-used. There is still a world to win in improving collection!

What is your impact?

The E-waste race organization has proven to reach great results in the Netherlands. We managed collection rates in four weeks of up to 25% of normal yearly amounts.

We aim to spread our message and success to two more countries by 2017.

Within the scope of this proposal we will set-up a small but functional team within one year in either the UK or Germany. In this year we will realize three city/regional races. The local team will take over to market races from there.

How do you get there?

To spread to either the UK or Germany first two Dutch team members will set up a pilot-race conform the race as they are set-up currently in the Netherlands.

We will translate our website to English and/or German.

We will look for a local manager, ambassadors and employee to manage the local races. These will engage in a train the trainer program.

After the pilot we will do two more races that are managed by the local team but will still be coordinated and backed by the Dutch team.

If all goes well the local team should be fully operational to coordinate and manage E-waste races in the country after one year.

What is your story?


Who are you doing it for?

Very generally speaking we are doing it for the kids. For the future generations.

The children from the schools that participate in the E-waste race are in a way the first that will feel the consequences of scarce minerals. At first increasing electronics prices but eventually even conflict may come from this scarcity.

By improving recycling and creating awareness about the possibilities of a circular economy we postpone or hopefully even prevent conflicts over scarce materials!

What makes your idea stand apart?

The E-waste race proves the have a great formula by combining a few ingredients:
- education on e-waste, recycling and sustainability
- local engagement and community activity
- practical recycling results
- gamification (making a sustainable effort fun and rewarding)

This cocktail seems to work great for municipalities because the project contributes to several public goals:
- waste separation/collection
- education and awareness on waste and recycling
- social cohesion

€ 50000,-

Funding requested from Advocate Europe

€ 50,-

Total budget

Major expenses

Mainly manpower. We which to do three races in a new country. This requires mainly a lot of hours for: - organization - lectures at schools - finding and training a local team - translating the website - management Other expenses - schooltrips for winners - flyers and other promotion material - travel expenses

What do you need from the Advocate Europe community?

For the UK and Germany we would be interested in knowing where the E-waste race should go to first?! Who would like to welcome an E-waste race in their town, city or school? Which organizations could be contacted to help us find our new local teammembers? Where can we find people that would like to contribute to the E-waste race team?!


Timmy de Vos

Idea created on March 6, 2016
Last edit on Oct. 30, 2017

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