Arts and cultural activities, Social inclusion

Artikle 24: Play. Power. Purpose

Creators

Who is behind this?

Vanessa Faloye

Artikle 24

https://www.artikle24.com

Spain

Idea Sketch | Proposal

Proposal

Idea pitch

Artikle 24 is an events social enterprise that fuses entertainment with empowerment to make equality a fun, sexy, sociable, and accessible resource for absolutely everyone.
Named after 'Article 24’ of the Universal Declaration of Human Rights, Artikle 24 is born out of the belief that every human being has the right to enjoy life outside of work. We provide equal access to a leisure-time that empowers anyone and everyone with uniquely playful yet purposeful alternatives to worrying about work.

Where will your idea take place?

Western Europe

Why does Europe need your idea?

Artikle 24 challenges the marginalisation of underprivileged groups in leisure and entertainment often resulting from socioeconomic disadvantage. Artikle 24 rejects the assumption that these groups are only destined for a 'live-to-work, work-to-live' existence and that leisure-time is a dispensable luxury that goes beyond the provision of basic necessities. We believe that in the midst of today’s global challenges, we must remember to feed not only the mind and body but also the soul.

What is your impact?

Currently, Artikle 24 is holding pilot events in Valencia; however we aim to be organising bimonthly events in 30 different cities spanning Europe by the end of 2017. We hope to achieve an average 50:50 ratio of customer:beneficiary participation in each event of around 25 persons. To scale up our activities and impact, we will operate an ‘ambassador model’ in each city while using sponsorship and business-to-business sales to ensure our economic sustainability as a non-profit enterprise.

How do you get there?

Artikle 24 charges an affordable entry fee to our customers, the general public, which subsidises the participation of our beneficiaries who are identified by our local NGO partners. Our events, championed by our ambassadors, encourage the mixed participation of our customers and beneficiaries (always with careful consideration and organisation) to promote our community values of dialogue, trust, empathy and understanding amongst all. We collaborate with local venues that provide us with the space, cuisine, and atmosphere for our events to come to life. Finally we offer our events as a healthy work-life-balance tool for companies looking to increase satisfaction in the workplace which is an additional revenue stream ensuring our sustainability and ability to reinvest in our social mission.

What is your story?

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Who are you doing it for?

Artikle 24 works on the social inclusion of underprivileged groups residing in Spain, France, UK and beyond. These vulnerable persons mainly include refugees and immigrants; women in at-risk situations, young people, and the underemployed. However, we are passionate about bringing our joyful events to anyone and everyone experiencing socioeconomic insecurity (not forgetting our customers too) since so many of us are struggling and suffering from the effects of inequality and instability.

What makes your idea stand apart?

Artikle 24 is the first 'human rights enterprise' to promote social equality in a uniquely disruptive way. First, we recognise that leisure is much more powerful than we realise due to psychosocial resources such as rest, conversation, social status, belonging, self-worth, and mental wellbeing. Then we go one step further by designing a proactive leisure-time that doesn't just provide a superficial distraction from everyday worries but rather provides useful alternatives to worrying about them.

€ 48000,-

Funding requested from Advocate Europe

€ 48000,-

Total budget

Major expenses

Personnel costs 15000 EUR; Travel and accommodation costs 8000 EUR; Event materials and logistics 12000 EUR; Subsidised event tickets (to build customer base) 5000 EUR; Public relations 5000 EUR; Insurance 2000 EUR; Administration costs 1000 EUR.

What do you need from the Advocate Europe community?

Thank you so much for being interested in making this world a better place! It would also be great if you're interested in making Artikle 24 a better project. We would love to hear your positive and negative feedback (and we really do mean both!): Possible feedback: Did you understand exactly what we are trying to achieve? Would you be interested in attending our events? If yes, why? Do you have any creative ideas about how to make money and spend money in a truly social way?

Team

Artikle24

Idea created on March 3, 2016
Last edit on Oct. 30, 2017

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