Democracy and participation, Environment, Online economy, transparency, communities

#GoodWill – what is your leap into a better world?


Who is behind this?

Blaž Beuermann

TiPovej! Institute (


Who is joining forces?



Slovenska Filantropija


Trajna design collective


Plan is to launch a pilot template in the online sphere, locally activating a constellation of a few partnering organizations, creating deeper insight into decision making on sustainability.



Idea pitch

How to explore people’s motives in decision-making for collective well-being in large communities (Dunbar number)? Lets use Facebook, a thriving medium in a campaign, inviting people to post recent leaps in habits, tagging values and receiving likes, with a web UI and browser extension bringing data back to enhance profiles. Real efforts linked with values, validated by known circles of people become a new ethical currency, representing good doers to unknown people, as anchors for a fair shift.

Where does your idea take place?

Ljubljana, Slovenia
Maribor, Slovenia

Why does Europe need your idea?

Deep insight into good will is the leap forward with current online tools – taking efforts of the unpaid workers to the next level requires a well-thought-out process, which addresses both emerging technological advances (decentralization and truth-keeping) and constellations of decision-making.

What is your impact?

In a short period a pilot project exposing interpersonal values will have emerged a clue on where to continue building links among trust, reputation and resources across online communities. Trust anchors among the active will have received attention, with their actions to a sustainable future.

How do you get there?

Project will require a website in English and Slovene languages, engaging communities in Slovenia at relevant events. We will be asking people to post about their most valuable »leap« of #GoodWill, to new & better habits, along with tagged #SustainableValues (multiple). A web application will have the ability to connect to Facebook, to post, store and further manage related data. A browser extension will display this data back on Facebook profiles, displaying values above users’ profile picture.

What is your story?

Sometimes we feel trapped online, having spent a lot of time there. It is as if parts of our personalities were locked in servers, yet to find a way to become a real persona. To coexist sustainably, people of good will cleverly buy food without packaging, in part become vegan, while some volunteer.

Who are you doing it for?

1) Volunteers, who deal with migrants – a section within a workshop
2) Scholars, who make changes into a sustainable future – a section within a workshop
3) Organizations, who reinforce positive culture within – a workshop
4) Online sustainability enthusiasts

What do you need from the Advocate Europe community?

How are you solving challenge of representing activities and efforts at your side (and website)?
How do you engage the public with your #hashtag campaigns online?
How do you leverage volunteering with your project and how do you reward it?


Blaž Beuermann

Idea created on Jan. 13, 2018
Last edit on Jan. 16, 2018

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