Arts and cultural activities, Social inclusion

Traditional costume as non-verbal signal


Who is behind this?

Inna Kovalchuk

Ukrainian Center for Cultural Studies


Who is joining forces?



NGO Harmonia


Terytoria A (Anzhelika Rudnitskaya )


Ministry of Culture of Ukraine Ukraine

Idea Sketch


Idea pitch

Clothes transmit intangible cultural heritage, so the main idea of this project is to present and explain different cultures through their traditional costumes (Fashion show, involving disable people, of traditional and modern costumes with traditional elements, with exports comments; performances, presenting usage of national costumes; photo exhibition; publishing books). Presentation of environmentally friendly fabrics and jewelry.

Where will your idea take place?

village of Kachanivka, Ichnia Raion, Chernihiv Oblast, Ukraine

Why does Europe need your idea?

This project may renew intercultural policy in Europe bridging gaps between cultures. Gathering different cultures we break stereotypes. Ukraine, demonstrated high level of dignity, may inspire designers to use Ukrainian traditional elements in their collections.

What is your impact?

The establishment of informal educational academy aiming at holding workshops, e.g. “Traditional elements in modern fashion”, supporting idea of Ukrainian Law “Lifelong education”. Drawing attention to Fashion for disable people. Dissemination of information on ICH in the world publishing books

How do you get there?

In the framework of Fashion Show different artistic projects will be presented (theatrical performance, opera, symphonic and other projects as context of traditional costumes usage), as well as the fair will be organized where cultural bearers present various crafts and provide workshops, involving disable people for enhancing their capacity. Positioning environmentally friendly fabrics and jewelry. The usage of cultural labyrinth as educational part of the project

What is your story?

Ukraine has various traditional costumes as a result of 800 years under different cultures. It leads to absence of distinctive cultural space. We observe renewed interest in national culture but lack of knowledge. People wear clothes not knowing symbolic meaning, as a result they lose culture code

Who are you doing it for?

1) professional designers and craftsmen; 2) young people (it is they who want to create distinctive cultural space of Ukraine); 3) disable people; 4) students (from colleges of professional institutions); 3) adults (for solving generation gap problem); 4) tourists; 5) entrepreneurs.

What do you need from the Advocate Europe community?

Receive partnership proposals and advice


Inna Kovalchuk

Idea created on Jan. 18, 2018

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