Rural Revival


Who is behind this?

Judith van der Elst

Idea Sketch | Proposal


Idea pitch

Development of digital tools for small-scale farming, tools and application to design, manage and monitor the fields of existing and new farms. In order to support and promote organic farming in EU rural regions, and encourage novel dynamic lifestyle for urban and rural living.

Where will your idea take place?

Netherlands, Italy

Why does Europe need your idea?

Young people are leaving the rural regions of Europe. At the same time, the result of large-scale farming has depleted many soils in the rural regions of Europe and affected the unique cultural heritage of Europe’s landscapes.
The development of this tool is a step toward promoting small-scale farming, and thereby addresses at least 3 important challenges through:
1) Promoting an increase in small-scale farming land will result in soil regeneration and production of healthy foods,
2) Connecting with Europe’s rural heritage and a means to maintain important local knowledge,
3) creating new jobs for modern – tech savy - farmers – connecting the rural/urban dynamics through digital networks and infrastructure development

What is your impact?

The goal of this tool is to make small-scale farming in urban and rural environments a viable option, more attractive and manageable as full-time or part-time option for young farmers and/or creative entrepreneurs.
It allows young Europeans to combine Farming, Creative endeavor and Technology and will entice people to take up farming. The outcome of this projects is to create a testable prototype for small-scale farming digital tool/application.
Get especially young people interested and show opportunities to remain, return, or start in rural areas that have much to offer in terms of health and well-being, In networking the rural regions formation of community farms can foster a cross-cultural aspect.

How do you get there?

The project to develop the tool as prototype is scheduled for two years.
The first year is exploratory, to identify all the elements in the field locations that need to make up the technical foundation. This will involve fieldwork in agricultural settings and setting up appropriate lab equipment, such as water testing, technical infrastructure for the labs, but also journalistic groundwork to outline the European and local rules and regulations.
During the second year/agricultural cycle the first ideas will be tested in the field and the prototype is created in the field, a collaboration between farmers and technical/creative entrepreneurs
We will start with two rural locations, Hungary and Italy where we already have established relationships to develop and test such a tool/application.

What is your story?


Who are you doing it for?


What makes your idea stand apart?


€ 40000,-

Funding requested from Advocate Europe

€ 40000,-

Total budget

Major expenses




Idea created on April 12, 2015
Last edit on Jan. 16, 2016

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