EU journalism often lacks innovative and engaging journalistic formats. We want to change this in the run-up to the 2019 European Parliament elections. We will assemble a group of aspiring journalists and media innovators in a journalism lab in Berlin to develop new ways and tools to report the EP election. During the election campaign we will provide an online mentoring service for participants and aggregate (and possibly translate) content in order to engage a bigger European audience.
Journalism lab in Berlin
Reporting from up to 27 EU countries during EP election campaigns
Quality journalism is an important part in democratic systems. However, in times of 'fake news' and widespread accusations of a 'lying press' we need to reinvent political journalism - especially in relation to EU politics. Ultimately this will strengthen EU democracy and political discourses.
We would have 27 (or more) different pieces of content that show a wider European audience how to report, write, talk, research and engage people in European political debates.
1. Publish a Europe-wide call for participants which may include students and pupils with a strong interest in journalism to national and local journalists, youtubers or photographers from all EU27 countries.
2. Develop an innovative journalism lab in Berlin with the aim to develop new ideas and formats
3. Building support structures for participants (peer-to-peer mentoring)
4. Developing a unique platform to share content more widely (if possible including a translation facility)
I worked with EU media for a decade; first as a blogger, later in different comms roles in London, Brussels and Berlin. I've always been frustrated by sloppy reporting, lazy journalism and the way how editors perceive EU politics. The belief that this can be changed brought me to Advocate Europe.
Traditionally, EP elections suffer from low turnouts and a certain indifference in the media. Having this in mind, the project not only aims at reaching voters in the run-up to the election, it also wants to inspire other journalists to develop new formats to report EU political topics.