Environment, Social inclusion

Community fruit pickers


Who is behind this?

Sara Branchini

Centro Antartide - Università Verde di Bologna



Who is joining forces?

Ferrara in Transizione










Idea Sketch | Proposal


Idea pitch

A community building project that involve citizens in picking up fruit of public or abandoned trees, to build resilient communities, pursue sustainable consumption, biodiversity awareness and social cohesion. An unusual tool for social innovation.

Where will your idea take place?

20 cities in Europe

Why does Europe need your idea?

It’s necessary to build resilient communities in order to face climate change and urban social problems. At the same time urban citizens need to regain an healthy relationship with the environment starting from urban areas: we need clues and ideas to get back in touch with the existing biodiversity.

What is your impact?

We want to activate different "Community fruit pickers" groups in 20 towns/cities all over Europe, consolidating them as a way to raise awareness on the environment and pursuing la local resilient community building that is strongly linked to the local environment. We want to create a wide and well connected European fruit pickers network for a resilient Europe as a tool for social innovation.

How do you get there?

The idea has already been tested in Ferrara-Italy: we plan to activate 20 cities in Europe, in involving groups of citizens in creating community fruit pickers-groups.
First step will be selecting towns and involve/train local association in developing the model. The project starts by mapping (also on line) all the existing fruit-trees in the local areas, with citizens but also professionals. Each city will be lead in involving different group that can study the different trees and planning different kind of events: picking moments, educational happenings with schools and citizens to discover local varieties, and also workshops on how to process the different kind of harvest. The 20 cities will go through ongoing exchange moments to create an European fruit pickers network.

What is your story?


Who are you doing it for?

The project aims to activate and empower the local communities: single citizens, schools, but also other associations that collect people in inclusion processes (disable, refugees) that can find an opportunity of inclusion, improvement of local environment's knowledge, resilience and competences' development.

What makes your idea stand apart?

Community Fruit Pickers works on very unusual commons (fruit trees) as means to involve wide and different stakeholders and build resilient and engaged communities: unlike urban farming, our idea starts from existing natural resources that we have to re-discover, especially in big cities.

€ 46000,-

Funding requested from Advocate Europe

€ 56000,-

Total budget

Major expenses

Office expences: 1000 Travel and accommodation: 15.000 Personnel cost: 20.000 Event costs: 7.000 Public relations: 5.000 Equipment: 8.000

What do you need from the Advocate Europe community?

Do you think this idea is scaled to your town or network? Do you think you already know communities we can involve in this process?



Idea created on March 8, 2016
Last edit on Oct. 30, 2017

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