Arts and cultural activities, Social inclusion

Seniogram

Creators

Who is behind this?

Katri Mäkeläinen

Finland

Who is joining forces?

Måndag

http://mandag.fi

Finland


Idea Sketch | Proposal

Proposal

Idea pitch

Many seniors feel they are socially excluded from today. In spite of living a multifaceted life, seniors face a hard time sharing their lives to the younger generations, who are busy with the digital world. The problem is solved by harnessing social media to show that the old age is, in fact, exciting. Although naturally slow, the senior life is filled with joy that can be shared with the world. Seniogram offers clear-cut educational packages online.

Where will your idea take place?

Helsinki

Why does Europe need your idea?

Many seniors feel they are socially excluded from today. In spite of living a multifaceted life, seniors face a hard time sharing their lives to the younger generations, who are busy with the digital world. For this reason, the elderly feel themselves as outsiders in the everyday of their children and grandchildren. The lack of common experiences and topics results in the feelings of loneliness and isolation. Isolation and loneliness also deepens gaps between cultures and groups.

What is your impact?

We aim at making the senior participants familiar with social media; posting pictures, taking selfies and using hashtags in Instagram, Facebook, Snapchat or even Periscope. As a result, seniors achieve skills that help them connect freely using the medium they feel the most comfortable with at that moment, without being pushed or forced to anything.

How do you get there?

Seniogram offers clear-cut educational packages online. Seniors are able to choose a variety of entities for specific needs – from educational seminars to one-on-one sessions. The seminar provides information on how to reach seniors and effectively take them along. In practice, this is done in co-operation with local organizations and experts.

What is your story?

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Who are you doing it for?

Seniors and the youth.

What makes your idea stand apart?

It's an over-generational, cross-cultural and a fresh and brave project that makes you smile all across the Europe. It makes us see that the lives of seniors are actually rather colourful, varied and unique, all over the world.

€ 42800,-

Funding requested from Advocate Europe

€ 50000,-

Total budget

Major expenses

Salaries of artists, production costs of the campaign and the seminar (educating/connecting the volunteers with the seniors) among others.

Team

Kunelma

Idea created on March 8, 2016
Last edit on Oct. 30, 2017

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