Migration, Collaborative social enterprises

B.R.E.A.D. (Baked with Refugees


Who is behind this?

Alastair Fuad-Luke

Agents of Alternatives e.V.



Who is joining forces?

Interactive Institute Swedish ICT



European Alternatives, Berlin






To be confirmed: Migration Hub, http://www.migrationhub.eu IDRV Institute of Design Research, http://www.idrv.org Neighbourhood Labs, http://www.design-research-lab.org/projects/neighborhood-labs/ Kitchen on the run http://www.kitchenontherun.org Bakers without Borders, http://bakerswithoutborders.net Turning Tables, https://www.startnext.com/turningtables Lutz Geisler, https://www.ploetzblog.de Bread Houses Network, http://www.bread.org Refugee Bakery Berlin

Idea Sketch | Proposal


Idea pitch

B.R.E.A.D. brings together refugees and locals to co-create new livelihoods through experimental breadmaking. B.R.E.A.D. is a ‘reverse’ journey across Europe, from Stockholm to Athens, on a truck with a pop-up bakery run by a multidisciplinary team partnering with local bread makers and refugee support groups. We will co-develop prototypes, collaborative bakeries and enterprises through workshops and events. Stories and recipes are collected along the journey to build an inspirational platform.

Where will your idea take place?

Stockholm, Copenhagen, Berlin, Cologne, Munich, Vienna, Ljubljana, Skopje and Athens

Why does Europe need your idea?

Many refugees are restricted to work upon arrival. We want to create opportunities for local and refugee communities to foster and encourage a cultural exchange that creates new forms of mutual integration. Our project B.R.E.A.D. provides the starter dough to stimulate experimentation, prototyping and co-creation between refugees and locals to build new enterprises together; to celebrate diversity, and negate divisions, stereotypes and myths.

What is your impact?

B.R.E.A.D. will create hybrid communities and enterprises of locals and refugees that enrich each other’s everyday lives with new possibilities. We anticipate new jobs and enterprises around bread-baking that give locals and refugees an income and new meaning in their everyday lives. In a year from now, we hope that the European public’s perception of refugees will be more positive. The co-creative outputs will be seen as an improvement for everyone.

How do you get there?

This is a 10 month project, 01 June 2016 - 30 March 2017.

Phase 1 (Jun, Jul, Aug. 2016)
A. Starting-up: Workshop/Event Planning, & developing Partnerships
B. Setting up the Web Platform, Promotion & Communication with the Partner Network
C. Setting up the B.R.E.A.D. truck & team.

Phase 2 The Journey (Sept - Oct. 2016)
The B.R.E.A.D. truck journey begins in Stockholm and finishes in Athens, visiting 9 cities across 9 countries over 4 to 5 weeks.

Phase 3 (Oct 2016 to March 2017) Dissemination, Competition & Continuity.
The stories and outputs from the Journey are focused through a competition to encourage the refugees & host communities to submit their best prototype bread and/or collaborative bakery. A book and/or documentary will encourage scaling-up.

What is your story?


Who are you doing it for?

The key beneficiaries and target group are the refugees (with sensitivity to including female AND male, young AND old) with the host communities in Europe. Stakeholders are wide ranging, including those who set up and develop the B.R.E.A.D. project with AoA (designers, bread makers, organisations for refugees and the AoA international network); those who facilitate local prototypes and projects (e.g. refugee organisations, local communities, municipalities and others).

What makes your idea stand apart?

Although many citizens, host communities and governments willingly extend human kindness and resources to refugees, there is a common reality that initial help is only temporary and that more permanent solutions need to be sought. B.R.E.A.D. can demonstrate new models to encourage co-creation and co-prototyping of new enterprises between refugees and locals for mutual benefit. AoA will demonstrate innovative ways to hybridise ideas to improve cohesion at the local level where it is so needed.

€ 50000,-

Funding requested from Advocate Europe

€ 50000,-

Total budget

Major expenses

All Phases - Part-time project co-ordinator, desk & phone 7150EUR Phase 1 A. Workshop/Event Planning, develop Partnerships 2.000EUR B. Web Platform, Promotion & Communication with the Partner Network 4.000EUR C. The truck, cargo bike, pop-up bakery capital costs 16.000EUR Phase 2 The Journey – 3 people x 5 weeks, inclusive of all wages, travel, accommodation, subsistence, fuel, insurance, repairs and return flights for the team 16.850EUR Phase 3 Dissemination, Competition & Continuity 4.000EUR

What do you need from the Advocate Europe community?

Advice? Help from others who have set up web-based platforms, or know of organisations, communities or individuals who would like to become part of the B.R.E.A.D. project. Comments? Anything which challenges us to think about the purpose and delivery of the B.R.E.A.D. platform and project to help improve it. Ideas? Yes, submit your prototypes for the B.R.E.A.D. platform and we’ll put them up there straight away when we are live!



Idea created on March 8, 2016
Last edit on Oct. 30, 2017

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