Environment, Communities

Fostering sustainable behavior


Who is behind this?

Andreea Oarga-Mulec

University of Nova Gorica



Who is joining forces?

Slovenian National Building and Civil Engineering Institute (ZAG)



Skillandia, s.r.o.



Idea Sketch | Proposal


Idea pitch

Modern society gives much effort on developing more sustainable technologies and solutions but “human factor” is often causing that such solutions are not implemented to their maximum capacities. One of such examples is the usage of “green” buildings. Nowadays many Europeans spent much of their time at working place so working place is a very suitable location to build and put in practice our strategy of changing the behavior into a pro-environmental one without pressure or negative incentives

Where will your idea take place?

Slovenia, Czech Republic

Why does Europe need your idea?

People do not show a pro-environmental behavior in many cases despite high advance in development of sustainable technologies. The past experiences show that human factor is many times major obstacle preventing optimal use of such technologies and solutions. It is one thing to have sustainable technologies or sustainable designed buildings and another thing is to have pro-environmental people using them.

What is your impact?

To put in practice the aspects of psychological theories on sustainable behavior; to find the way how unconscious influence the personal adult values with a final impact on environment and with help of multidisciplinary work. To create a ‘sustainable connected community’ in both countries as an example of good practice directly involved in the project that will exchange results and experiences and ensure a strong diffusion of the results to multiple stakeholders.

How do you get there?

Conventional office buildings and high level “green” buildings in Slovenia and Czech-Republic from contrasting climates, housing stock and socioeconomic criteria will be selected for study. On-line learning platform will be developed in order to monitor their sustainable behavior and raise their awareness on issue. Each person will have their personal environmental (LCA) footprint calculated and pro-sustainable behavior index. Demonstration of raising more sustainable behavior in a group will be supported by theoretical knowledge on eco-psychology. The interactive cooperation between scientists and the formed ‘sustainable community’ of the two countries will result in a wide applicable strategy of influencing the behavior to a sustainable one.

What is your story?


Who are you doing it for?

For the environment, general public, local communities, stakeholders which will improve their eco-status by having sustainable employees, decision makers (business, state, regional, local) and experts in research areas working on sustainability of behavior, design and construction.

What makes your idea stand apart?

Multidisciplinary approach. Connecting psychology to material science: building physics, sustainable solutions and technology, environment and life cycle assessment.

€ 50000,-

Funding requested from Advocate Europe

€ 63000,-

Total budget

Major expenses

Personnel cost (30 000), material for workshops (10 0000), material for publication 5000), proof reading costs (2000), renting equipment (5000), consumables (5000), travel and accommodation costs 5000).



Idea created on March 8, 2016
Last edit on Oct. 30, 2017

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