Democracy and participation, Arts and cultural activities



Who is behind this?

Sebastian Pranz

FROH! e.V.


Idea Sketch | Proposal


Idea pitch

We are publishers from the social magazine FROH! and feel increasingly uncomfortable that the public discourse about Europe is dominated only by Europeans. So we decided to give the next issue into the hands of professionals outside of Europe. In three cities (Istanbul, Kiev, Beirut) we will conduct workshops exchanging skills with photographers and journalists to collect stories connected with the European future. Together we create the first collective magazine on Europe as seen from the East.

Where will your idea take place?

Kiev, Istanbul, Beirut, Cologne

Why does Europe need your idea?

Our perception of the world is mainly formed within our cultural boundaries. And journalists are prone to this phenomenon too. When we read about Europe we see a perspective from within that has it’s blind spots due to a lack of distance. During previous workshops with publishers outside of Europe we often realized that our own perspective is likely to be biased by eurocentric thinking. If we want to create a more conclusive approach on our future we have to include our neighbors perspectives.

What is your impact?

We will collect stories, photographs and artworks connected to Europe - as seen from the outside. Together with these professionals and within the workshops we will develop a magazine looking westward and containing stories that are linked with to our lives in Europe. We will disseminate the work through our large existing network. Our goal with this collaborative approach and the resulting magazine is to create a new discourse on the way we perceive Europe - and our point of view in the world.

How do you get there?

(I) We start with an international call to find young professionals with ideas for stories and contributions. These can be anything from following vegetable produce all the way from Chișinău to Cologne or migrants escaping Germany back to the East.(II) We will collaborate with independent magazine makers from Beirut, Istanbul and Kiev to organize a series of workshops where we develop questions that help us to conceptualize the magazine.(III) The magazine will include chapters representing different angles on looking towards Europe.(IV) The work will be documented and shared in social media. Contributors will discuss their material online with readers and parts of this discourse will be included in the magazine.(V) We activate our network to promote the magazine within Europe and beyond.

What is your story?


Who are you doing it for?

With our work we generally aim to support young changemakers. Give tools in self-publishing to people willing to take responsibility in their everyday lives and beyond. In Europe we are rooted in a young postmaterial milieu of “movers and shakers” where we are trying to establish a new discourse about social values. Since we like good design, intriguing long-form stories and moving photo reportages, we have a high impact in Europe's emergent self-publishing scene.

What makes your idea stand apart?

We’re experienced publishers with a highly distinctive and acknowledged approach on making magazines. We started many independent media workshops and projects in Georgia, Armenia, Moldova and Ukraine. We have a lot of experience with moderating social discourses through innovative types of media like augmented reality or rapid self-publishing. Giving our ‘own’ publication into the hands of others is quite a radical step for us - therefore this issue will most probably be our most personal one.

€ 50000,-

Funding requested from Advocate Europe

€ 60000,-

Total budget

Major expenses

Travel expenses (approx. 10.000), local costs like office rent and translators (5.000), professional fees for editors, layouter and contributors (approx. 27.000), printing costs (approx. 6.000).



Idea created on March 8, 2016
Last edit on Oct. 30, 2017

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