Arts and cultural activities, Creative and cultural industries

Creatives Conquer one of the largest Citadels of …


Who is behind this?



Who is joining forces?

Die Urbanisten


Pop-up studio (non-formal group of 5 creatives)


Min. 25 families with children, out of which 5 Roma families


1. CRAFTSPACE (Hamburg, Germany): 2. NOD MAKERSPACE (Bucharest, Romania): 3. EEMATICO RESEARCH (Bucharest): 4. CLUJ MAKERS (Cluj-Napoca):

Idea Sketch | Proposal


Idea pitch

The project proposes an innovative approach within the local historical infrastructure, highlighted by Alba Iulia Citadel, a Vauban fortress. By developing cultural and creative industries in the Citadel together with local and foreign creative makers and entrepreneurs, we can provide a practical function in terms of business model and outline the cultural dimension of Alba Iulia, which will become one of the first cities in Romania with a strategy with respect to the creative economy concept.

Where will your idea take place?

Alba Iulia

Why does Europe need your idea?

- the largest Vauban citadel in Romania, unique in EU with high unexploited potential, though without vitality in the field of creative industries
- implementation of a strategy in this field, supported by the Ministry of Culture and also at EU level
- young talented people leaving the hometown for bigger cities with no further connection to Alba Iulia
- lack of experience in the field of cultural industries and of participation of the citizens in the activities developed at local level

What is your impact?

- Alba Iulia gaining experience in the field of creative industries from local-national stakeholders and partners in all 28 member states
- 1 successful strategy realized with the help of relevant stakeholders adopted in the Local Council - city pioneer in adopting a priority strategy in the field of creative industries
- more than 55 talented people involved in creative activities and 200 people of Alba Iulia involved in the cultural activities
- more than 500 local visitors/event organized

How do you get there?

I. Management
II. Creativity:
1. Testing
• Pop-ups:3 temporary events:a) passive deco: exhibition, installations;b) dynamic
interactive utility: creative shops, home-cubes social interactivity (75 creatives&500
• Civic participation: 3 exhibitions (old watches, macramé, pottery, buttons etc.-citizens collection)–more than 200 citizens will exhibit their collections- 25 families-talented children to create heritage for a temporary child museum
2. Strategy on Creative industries
• 6 debates
• 6 Skype with RUHR partners&1 study visit in Alba Iulia
• Voluntary 1 online platform to collect good practices
• 2 months public debate
• Local council approval
III. Communication: 2 press releases, promotion on the official websites of partners, social media
IV. Evaluation

What is your story?


Who are you doing it for?

The target group is represented by 30 artists who will collaborate with historians, archaeologists, designers, artists, architects, planners both local and outside the city. More than 200 citizens will present their collections on various topics such as exhibitions revealing the rich value of local culture. Indirect beneficiaries are the local community and foreign tourists (400000/year). Other relevant stakeholders: local and foreign cultural institutions, NGOs, freelancers and volunteers.

What makes your idea stand apart?

The project principle is unconventional and surprising through the consortium.The partnership between public administration and civil society,25 families, artists, NGOs, RUHR partner (non formal group of 5 creatives and one NGO) is innovative. Also, the project will involve more than 200 citizens to present their collections on various topics. We will make the first steps towards creative industries, Alba Iulia being among the first cities in Romania to adopt such a strategic policy.

€ 50000,-

Funding requested from Advocate Europe

€ 80000,-

Total budget

Major expenses

The major expenses and cost categories are travel represented by the organization of the local workshops and temporary creative events with local change makers and also representatives of the project partners (national and international). A rough estimate of these costs can be transposed into 34500 euro. The fees for external expertise are about 15000 euros, travel costs 6500 euro, accommodation costs 6500 euro, PR 4300 euro, unforeseen and equipment 3200 euro.

What do you need from the Advocate Europe community?

We are interested in exchange of ideas and good practices with organizations actively involved in the field of creative industries. Moreover, we are open to suggestions and recommendations from other organizations around Europe that have successfully implemented projects based on creativity, knowledge and information. Also through our local Europe Direct Center (EDC) we will ask EDIC Centers from all 28 countries to disseminate good practices on creative industries by using the online platform.



Idea created on March 8, 2016
Last edit on Oct. 30, 2017

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