Democracy and participation

Art in Malls.


Who is behind this?

Regina Riegerbauer

Art in Malls. – “Art has the power to transform, to illuminate, to educate, inspire and motivate.”


Idea Sketch | Proposal


Idea pitch

In response to the declining willingness to engage in democracy, or even difficult issues, we want to create a setting where people get exposed to Europe’s challenges. The idea of a themed photographic or art exhibition in local malls offers ordinary citizens in their ordinary lives the option to observe, learn and feel something about an issue; providing an opportunity to connect and engage with these problems. For example the refugee crisis.

Where will your idea take place?

Germany, and preferably other European countries as well.

Why does Europe need your idea?

Many people avoid dealing with difficult issues, for example the refugee crisis. This is what we want to change. Whatever challenging topics that require an opinion in coming elections, by targeting mainly suburban malls we want to encourage and challenge any one passing by to stop for a moment, to reflect, to wake up. We use art to inspire and mobilize people to think, feel and take action.

What is your impact?

This is a chance to educate and inform people who normally do not choose to connect with challenging topics. We want to prevent the case where masses choose an easy way, like supporting nationalistic parties that are on the rise, or simply skipping elections. Be it youth, working class or simply busy professionals, by putting the issue right in front of them, we hope to see people living better-informed lives resulting in greater contributions and political engagement.

How do you get there?

1. Contact already existing artists and initiatives. For example Ai Weiwei, and the Lahza 2 project of NGO ZAKIRA/Unicef.
2. Website, marketing and make the call for applications for more artists. On-going promotion of the project and its goals.
a. Start fundraising
b. Raise awareness and find support, whether financial or that of other artists and thought leaders
3. Choose and contact malls and acquire rights to exhibit.
4. Select artists and projects. Exhibitions should be attractive, easy to “interpret” and provoke curiosity. This way we expect the largest amount of “visitors”.
5. Print photographs and create exhibition.
6. Plan exhibition schedules and logistics.
7. Start the tour of multiple exhibitions moving from mall to mall.

What is your story?


Who are you doing it for?

The beneficiaries are a better Europe, including its societies and citizens. We want to address the responsibility that all of us have, living in democracies and going to the voting polls. The target group is any European, although the working class the most. They constitute a critical mass, often incorrectly or not at all informed about important issues while lacking the interest and mean to educate themselves.

What makes your idea stand apart?

Surprising and unconventional: The attempt to connect with every day people in their every day life through the use of art. Our aim is to drive a paradigm shift spreading the humanitarian value of connectedness and unity, helping people discover their stake and responsibility in most European issues. We want to wake up their ability to feel compassion and get their attention to the fact that they can play a part in the solution.
Our idea is not limited to any community or country within Europe.

€ 50000,-

Funding requested from Advocate Europe

€ 100450,-

Total budget

Major expenses

Personnel: 26000 EUR, exhibition material+shipping: 39000 EUR

What do you need from the Advocate Europe community?

We would love to receive ideas about art and artists, initiatives, issues to address even get connected!



Idea created on March 7, 2016
Last edit on Oct. 30, 2017

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