Education, Labour market

BA in Freelancing -


Who is behind this?

Eva Matjaž

Zavod Poligon


Who is joining forces?

Brave New Alps - cultural association


Croatian Independent Professionals Association (HDNP)


Leeds College of Art - higher education institution

United Kingdom

Idea Sketch | Proposal


Idea pitch

What if getting all possible degrees is still not enough to survive in an unpredictable labor market? “BA in Freelancing” emphasizes the need more than 9 million Europeans have, but most universities overlook: equipping young professionals with the essential tools, skills and knowledge required to balance work and life and gain financial stability. Our hands-on program will empower freelancers to confidently develop their careers and effectively contribute to an inclusive and progressive Europe.

Where will your idea take place?

Ljubljana (Slovenia), Zagreb (Croatia), Rovereto (Italy), Leeds (United Kingdom)

Why does Europe need your idea?

What is the future of work and how does it affect workers in Europe? How can we empower the fast-growing population of 9 million freelancers? Which innovative strategies within the active labor market policies go beyond political discourse?
The topic of precarious work is often addressed in the media, but headlines tend to mostly focus on the difficulties faced by the self-employed. Currently, we lack new strategies and techniques to empower freelancers on both the micro and the macro level.

What is your impact?

We plan to:
-construct an efficient program which enables freelancers to survive in a turbulent labour market and improves their quality of life;
-test the pilot version of the program in 3 different countries;
-build recognition and prove the need for this program across Europe, as well as consequently establish new partnerships with different institutions;
-directly empower 30, and indirectly at least 800 freelancers attending the open classes, plus many more, who will use our online tools.

How do you get there?

Timeline: May/June (preparation phase), Jul/Aug (application phase), Sept (participant selection), Oct/Dec (1st semester), Jan/March (2nd semester, program evaluation).
Methodology: On and off-line classes, group & individual consultations, lectures (open for the general public), workshops to generate proposals, actions & working tools.
Topics: From university to work, redefining career models, organizing your practice, cooperation and support, work-life balance.
Teachers/Mentors: An interdisciplinary team of experts with in-depth understanding of self-employment problematics and innovative approaches to resolving the challenges freelancers face.
Evaluation&Adaptation: Encouraging the participants to reflect and give constant feedback to tailor the program according to their needs.

What is your story?


Who are you doing it for?

The international crowd of independent professionals who recently finished college and those who already have experience on the labour market but have difficulties building a sustainable career path. We expect participants from at least 10 European countries.
30 participants / min. 800 people attending public lectures / 3000+ using our on-line tools
Additional target groups: labour market policy makers, journalists, researchers/practitioners in the labour market field (peers/potential partners).

What makes your idea stand apart?

Unlike the specialized university approach, we don’t believe only entrepreneurs need business skills, or that only humanists need insight to construct new behavioral tactics to cope with life more efficiently.
Unlike incubators/startup accelerators/self-employment programs, we focus on people first; business concepts follow. Realistic business plans are vital, yet one must understand own limitations/potentials for a sustainable career. This makes our concept unconventional, yet very promising.

€ 50000,-

Funding requested from Advocate Europe

€ 53000,-

Total budget

Major expenses

-Program research, development and articulation, program planning, coordination and evaluation: 10,000€ (18%) -Fees and honoraries for workshops, lectures, group and individual consolations: 14,750€ (27%) -Public relations (communication strategy, copywriting, PR, designing the materials for participants and PR materials, printing of materials): 5000€ (9,4%) -Travel costs, accommodation and subsistence: 12,650€ (23%) -Event costs: 7,500€ (14%) -Office expenses/unforeseen: 3100€ (5,8%)

What do you need from the Advocate Europe community?

Let us know if you think we are on to something and get involved! Contact us at



Idea created on March 7, 2016
Last edit on Oct. 30, 2017

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