Environment, Education

Flower Power


Who is behind this?

Esther Vallado

Asociación Biodiversa



Who is joining forces?

Youth and Environment Europe



Youth and Environment Europe



Idea Sketch | Proposal


Idea pitch

Each year, hundreds of thousands of pilgrims cross Europe towards Santiago de Compostela following the Way of St.James along a wide network of paths.

At the same time, the decline of pollinators is threatening the EU's agricultural system ("Le Journal de l'Environnement", 1/03/2016).

The aim of this project is to make a bee-friendly network of corridors along St.James' Ways, by equipping pilgrims with seed bombs of bee-friendly flowers, which they will throw along the way as they walk.

Where will your idea take place?

Portugal, Spain, United Kingdom, France, Belgium, The Netherlands, Italy, Germany, Austria and Czech Republic.

Why does Europe need your idea?

The decline of pollinators is threatening the EU's agricultural system (http://bit.ly/21gtBSB). This is a serious issue which jeopardises the EU's food production and nutritional security. According to the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services, one of the main causes for the decline is habitat deterioration, and two of their recommendations for halting this decline are planting flowering plants and educating the general public (http://bit.ly/1RMCAsh).

What is your impact?

Through this project we will do exactly that (read paragraph above): we will educate people on the importance of safeguarding pollinators, and with their help build a network of bee-friendly flower corridors which will enhance the connectivity of bee ecosystems. A year from now, hundreds of thousands of people walking along the Way of St.James will me more aware of the importance of pollinators, and will have contributed to the creation of a network of bee-friendly flower corridors across Europe

How do you get there?

We will produce information boards on the importance of pollinators and how to practically help halt their decline. We will contact 50 pilgrim's accommodations in 10 countries along the Way of St. James, with the help of volunteers from our partner organisation, and send them each an information board and a pack of 1.000 seed-bombs (http://bit.ly/1KQecD1) of the plant species more beneficial to bees according to the best science available, and matching the ecosystem of each area (this research will be done by our scientific advisor).

Pilgrims staying at these accommodations will read the boards and will be encouraged to take seed-bombs and throw them along their way, creating a network of bee-friendly flower corridors which will enhance connectivity of bee habitats throughout Europe.

What is your story?


Who are you doing it for?

The target group directly involved in the action will be pilgrims walking (or cycling) along the Way of St. James (there were 262.515 in 2015, according to the official statistics), but the indirect beneficiary will be the whole of Europe, as this project is set to have a positive impact on the population of pollinators, which will in turn improve the stability of the EU's food production.

What makes your idea stand apart?

This project makes an innovative use of The Way of St. James, the first European Cultural Route (as declared in 1987 by the Council of Europe), named one of UNESCO's World Heritage Sites, and targets hundreds of thousands of pilgrims from different countries around the world which walk to Santiago de Compostela each year.

We will use an already existing network of routes, venues and people to create something new, huge, colourful, beautiful and with a very practical and powerful impact.

€ 50000,-

Funding requested from Advocate Europe

€ 50000,-

Total budget

Major expenses

Materials (information boards and seed-bombs) 35.000 EUR Personnel costs 10.800 EUR Office expenses (mainly postage of materials) 3.860 EUR Travel and accomodation 550 EUR Public relations 300 EUR



Idea created on March 7, 2016
Last edit on Oct. 30, 2017

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