Communities, Education



Who is behind this?

Maria Papazova

Европейско общество по интегративна медицина в България (ЕОИМБ)


Who is joining forces?

Kibea Publishing House – Bulgaria


Institute of Neurobiology by the Bulgarian Academy of Sciences


Adhoc Communication Agency


Idea Sketch | Proposal


Idea pitch

2 days conference dealing with the health significance of vitamin B12 deficiency.
1st day – for medical practitioners. Guest speakers: Sally M. Pacholok & Jeffrey J.Stuart (authors of the USA bestseller “Could It Be B12?”), researchers from European Universities, Turkey, Israel, etc.
2nd day – an anti – cancer conference, leaded by Assoc.Prof. Maria Papazova, MD.,Ph.D
Daily conferences at Plovdiv, Bourgas, Varna and Pleven. Visits of Sally & Jeffrey at medical centers at abm cities.

Where will your idea take place?

Bulgaria : Sofia, Plovdiv, Bourgas, Varna, Pleven

Why does Europe need your idea?

Vitamin B12 deficiency is a silent epidemic that causes a variety of severe disabilities and takes annually millions of victims It’s a huge challenge to overcome the apathy of the medical community in this vital question. It’s even a bigger challenge when pharmaceutical companies make billions of dollars annually by promoting symptom – modifying drugs that merely mask symptoms of B12 deficiency and fight against those who seek a cure.

What is your impact?

We would like to gain attention to the total ignorance of B12 deficiency and to put the exact information in the hands of sufferers, the medical community, the government, media,legislators, trial lawyers and the insurance industry.Health care professionals
and the public must band together to end this global epidemic. All of us can be the victims. It’s extraordinarily simple to prevent or completely reverse the symptoms of B12 deficiency if it’s discovered in time.

How do you get there?

To start a project with several stages : opening conference (a subject of the proposal) with guest speakers (Sally Pacholok and Jeffrey Stuart – co-authors of bestseller “Could It Be B12”) in Sofia; daily conferences and visits to special medical centers
at another 4 cities with strong medical appearance; national survey on B12 awareness among people; national wide screening of patients with diseases
based on B12 deficiency; campaign through medical labs and supplying special tests; working with insurance providers to include these tests in their packages; knowledge and experience sharing with scientists and doctors from abroad. We would like to involve all the stakeholders (Ministry of Health, Insurance companies, employers, Patient Organizations, Academy of Science, Hospitals, Labs)

What is your story?


Who are you doing it for?

Everyone from a birth till death is a part of the target group. Vitamin B12 deficiency reflects to health insurance system, economy strength (ill employees – weak economy)

What makes your idea stand apart?

It’s quite an original idea for the region – so complex and addressing to different stakeholders. It’s revolutionary as it combats with the tradition
medicine and stereotypes in disease treatment. Meeting Sally Pacholok will give a scientific point of view and will raise argumentable discussion.
It also gathers together people with different, sometimes contradictory opinions and knowledge – doctors, homeopaths, auyrvedic practitioners,
corporate managers, insurance providers, media, etc.

€ 50000,-

Funding requested from Advocate Europe

€ 91350,-

Total budget

Major expenses

PR campaign; Event costs (2 days conference in Sofia, events in Plovdiv, Bourgas, Varna and Pleven); Travel Costs (National roadshow)

What do you need from the Advocate Europe community?

Information about any campaigns or ideas re. B12 awareness in their countries, ideas how to motivate esp. medical practitioners to change their professional conduct and start concerning B12 deficiency as a possible reason for a disease, share experience if someone has been engaged in health communicating projects, contacts with medical centers or scientific institutes with an interest in the theme.



Idea created on March 7, 2016
Last edit on Oct. 30, 2017

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