Environment, Social inclusion

Equoevento = No Waste More Equality More …


Who is behind this?

Giulia Proietti




Who is joining forces?

Equoevento Spain



Equoevento France


Idea Sketch | Proposal


Idea pitch

Equoevento is transforming the world of events into occasions to create a positive social impact! Saving all the food excess and distributing it to those in need, Equoevento reduces waste, help those in need, create a more equal society and respect the environment. A circular economy solution that represents a winning for everyone! In two years Equoevento has saved more than 150.000 meals participating at 300 events and feeding more than 50.000 people.

Where will your idea take place?

Rome, Milan, Turin, Madrid, Paris

Why does Europe need your idea?

In Europe 12.5 million tons of food are discarded annually from the catering sector producing 23,75 million tons of CO2 annually (INNOCAT PROGRAM). Consumer and foodservice food waste is the largest source of food loss in the marketing chain. (Economic Research Services)

At the same time, poverty and hunger are increasing, especially in big cities: over 120 million people are at risk of poverty or social exclusion (EUROPEAN COMMISSION).

What is your impact?

Equoevento collects gourmet food and other quality resources in excess from big social events such as conventions, sport competitions, weddings, etc., and distributes them to shelters and the homeless, transforming inefficiency into a resource for society. If selected, we would be able to finance the opening of two new offices in Spain and France where two talented teams are looking for funds to buy the necessary tools to start the service in their cities, tripling our impact in Europe.

How do you get there?

We already found the perfect teams that want to start the project in their cities, specifically Madrid and Paris. Equoevento will help them to start the project sharing the know-how, the communication and its contacts with partners, institutions and companies. Equoevento will train the teams for their first events and share the knowledge and methods developed so far.

What is your story?


Who are you doing it for?

Equoevento targets the whole community, creating a sense of union among different social classes. Food recipients have the possibility to access delicious and nutritious food, Shelters can save money to buy resources other than food, Event organizers can give a superior meaning to their event, Chefs can see that their work is respected and valued, Finally the decrease of trash and Co2 emission positively affects everyone, improving cities’ livability and protecting the environment.

What makes your idea stand apart?

There are many organizations fighting against food waste but Equoevento is different because it chose to target the meeting industry.
Events are moments of extreme visibility and communication. Through Equoevento, companies and private parties can gain a great return on reputation, improve their CSR strategies and positively impress their guests.
This is why our service is considered more valuable than communication campaigns.

€ 44200,-

Funding requested from Advocate Europe

€ 80,-

Total budget

Major expenses

Refrigerated vans (12.200 for each city, 22.400 total) Food Containers (2.000 for each city, 4.000 total) Travel cost for training of teams (2.000 for each city, 4.000 total) Training cost (2.000 for each city, 4.000 total) Personnel cost (2.500 for each city, 5.000 total) Insurance of vans (900 for each city, 1.800 total) HACCP certification (500 for each city, 1.000 total)

What do you need from the Advocate Europe community?

Every kind of contribution is always helpful for us! Please tell us your thoughts!



Idea created on March 7, 2016
Last edit on Oct. 30, 2017

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