Europe right now is in the middle of a cultural crisis. Being European is for many people a vague and indefinite concept. 112 artists and 28 curators from each country of EU aiming to give Europe its own European identity with the strength of contemporary art and the pervasiveness of facebook.
Cologne (Germany), Favara (Italy), Brussels (Belgium)
In order build a European identity in which people can really recognize themselves it is needed a deep change in the way of thinking, starting from the new generations. Europe is making an effort towards youth with programs like Erasmus, cultural interventions in museums and impressive traditional media campaigns, but 99% of young people in Europe fail to adhere to the student mobility programs, do not attend cultural spaces and do not use general media to keep up.
This project hopes for a Europe in which young people can feel European. Starting from studies, like the “Eurobarometer” and a photo of a specific target made with specific digital surveys before the action, it will periodically monitor and measure the intervention through the “Social Impact Measurement Tools” and the new facebook “reaction”, for the purpose of verifying and validating the increase of percentage points of the sense of belonging to the European Union of the target population.
The steps of the 112-28-1 project consider:
• the selection of 28 curators, one for each country of EU;
• the invitation of 112 digital artists, 4 for each curator;
• 9 months of work and 3 live meetings with the selected curators in Cologne, Agrigento and Brussels in order to exchange the competences between art curators and experts in digital marketing to coordinate a single multidisciplinary project.
• the creation of digital artworks reaching and involving the identified target through facebook;
• the count of views, reactions and impacts that the works had on the identified people;
112-28-1 is for EU young people aged 15 to 24 who didn't travel in the last two years and don't often go to cultural centres. Following the last eurobarometer, one every two persons of the target does not feel european. Young people are frequently connected in internet, facebook is often the first source of information. It's frequently not easy for many people to distinguish on the web what is real and what is not, giving an easy chance to stereotypes and prejudices to develop.
We believe that we can improve Europe using contemporary art, facebook ads and reactions. We chose this social network because it is the most used throughout Europe and in all social class. We aim to young people because tomorrow they can be better European citizens and today they can fill with Beauty their parents boards. 112-28-1 is part of polline.org, unconventional project with which we are reinventing the way of enjoyment of the world's artistic culture.
Funding requested from Advocate Europe
• Travel costs: 2400,00 € • Accomodation and subsistence: 17100,00 € • Event costs: 6400,00 € • Fees and honoraries: 800,00 € • Public relations and communications: 10500,00 € • Personnel costs: 15300,00 €