Social inclusion, Animal rights and homeless animals

Humane and systemic solution to the problem of …


Who is behind this?

Inna Zhuravlova

Moy gorod


Who is joining forces?

Charitable Foundation Happy Paw.




Idea Sketch | Proposal


Idea pitch

We expect to solve the problem of homeless animals by creating a site where it would be possible: to choose them from shelters, coordinate volunteers, shelters and websites that help find lost pets and place shelter animals with new owners, donate to shelters and to the particular animal. The aim is to increase the rate of placement of animals and the flow at shelters so that they could accept more homeless animals. We will run the advocacy with the motto “Don`t buy a pet - adopt".

Where will your idea take place?

Odessa, Ukraine

Why does Europe need your idea?

We don't have state shelters but just private ones that is why it is very important to help them in operating and to spread information about them.
It is necessary to relieve the work of the shelters for homeless animals and to adjust their functioning. And at the same time it is important to breed humane treatment of animals through active advertising-educational campaign; to run a working case “How everyone can help animals by himself”.

What is your impact?

Our work will create the favorable climate for the flow of animals at the shelters so that they could accept more of them and more often, people after information campaign will start adopting pets and the rate of bought and homeless pets will decrease. Also anyone could donate to the shelters and concrete animal with getting further check or photo report on the money spent.

How do you get there?

1.Creation of a site where each person will be able to choose a pet from the shelters just in one place for free. 2.Carring out the agitational campaign. 3.Legislative work - we will involve volunteer lawyer to prepare animal welfare Laws. Also we plan to start negotiations with the civil service of the city aimed to create a municipal shelter for homeless animals. In the situation of the failure - finding and attracting grant to create the municipal shelter.

What is your story?


Who are you doing it for?

People who want to get a pet.
People who lost a pet.
People who have found a pet and aim to return it to a family.
Temporary curators or caretakers (volunteers who took an animal from the street and healed it).
Vet clinics.
Volunteers who care about the problem of stray animals, people who are interested in donation to help cure crippled or ill animals. People who cannot adopt a pet but want to fund it.

What makes your idea stand apart?

Our project increases the awareness of the people and their participation in the problem. It involves citizens without the participation of the state, сoordinates the work of all local volunteers and shelters in the city. And the most important feature - it humanely solves the problem of stray animals not in short term, but radically and for a long period. We hope to hasten the process of cultural growth and to take this obligatory step for Ukraine solving the problem of stray animals.

€ 35000,-

Funding requested from Advocate Europe

€ 35760,-

Total budget

Major expenses

Social videos on TV 3000 EUR, outdoor print advertising 15000 EUR, advertising on the Internet 5000 EUR, motivational short film (with translation into several languages and distribution) 7000 EUR, organization and holding 2 festivals dedicated to the homeless animals (August, October) 2500 EUR, organization and holding of the photo exhibition of the homeless animals 500 EUR, warm houses for stray animals in certain parts of the city 1000 EUR, salary of the project manager 1000 Euro.

What do you need from the Advocate Europe community?

We would be delighted to hear from you about your experience in this queston and other ideas that may improve or expand our project.



Idea created on March 7, 2016
Last edit on Oct. 30, 2017

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