Democracy and participation, Education


Who is behind this?

Tetiana Matychak

Media Reform Centre


Who is joining forces?

Donetsk Regional Press Club


Academy of Ukrainian Press


Almenda (Civic Education Centre for Crimean IDPs)


Idea Sketch | Proposal


Idea pitch

It will be a Ukrainian/Russian/English language website & pages in social networks on media literacy for professional journalists, civil society activists, and representatives of professional communities involved in domestic reforms and strengthening of democracy.
Another Project activity will be providing trainings on media literacy for internally displaced persons. We shall explain to them how to recognize lies and manipulation in media and statements of Ukrainian politicians.

Where will your idea take place?

Kyiv, Ukraine

Why does Europe need your idea?

In recent years, lie and manipulation of the Ukrainian media, which belong to oligarchs, and false or manipulative messages coming from the Ukrainian authorities confuse citizens, especially IDPs, undermining their socio-political activity and faith in effective reforms in the country.
Media literacy is a necessary skill in modern Ukraine for forming critical thinking of the citizens, encouraging them to participate in political dialogue and control the public authorities.

What is your impact?

1. Our target audience will become better media literate. Hundreds of thousands of people will learn how to distinguish and detect manipulation and propaganda in media. They will tell their families and friends about it and write on their pages in social networks, turning into citizen journalists and exposing lies.
2. Materials and skills of journalists in the regions will be improved.
3. Ukrainian journalists and media literacy trainers will be more united and better coordinated.

How do you get there?

1. We shall write original texts about manipulation and propaganda of the Ukrainian and Russian media and in politicians' messages (12-15 analytical texts a month), as well as selecting publications on media literacy from other websites and publishing them on partnership terms.
2. We shall hold trainings with the help of Donetsk Regional Press-Club, which is situated in Kyiv now.
3. We shall spread information through social networks about the need for media literacy that will stimulate readers to search information on this topic, become attentive information consumers, and be more socially and politically active.
4. The website will have a separate section "Program" with information about all the upcoming trainings and conferences on media literacy.

What is your story?


Who are you doing it for?

The target audience for the website will be professional and citizen journalists in the regions, civil society and human rights activists, economists, lawyers, educators, librarians, and all concerned.
The target audience for trainings will be IDPs from the Luhansk and Donetsk regions and Crimea: civil society and human rights activists, economists, lawyers, educators, librarians, and all concerned.

What makes your idea stand apart?

The website will differ from others because it will aggregate its own original texts that explain the nature of manipulation and lies with texts, infographics, and media literacy training schedule from other projects. Our main target audience for trainings will be IDPs. There are no such projects in Ukraine now, and there is a strong demand for them.

€ 40000,-

Funding requested from Advocate Europe

€ 55000,-

Total budget

Major expenses

Personnel costs (including honoraria for writing, editing, and translating) for the website 26000 EUR, 20 trainings (including honoraria for media trainers) 10000 EUR, web-development 2000 EUR, web-design 400 EUR, accounting and financial reports 700 EUR, bank fees 500 EUR, food and drinks for trainings participants 300 EUR, office supplies 100 EUR

What do you need from the Advocate Europe community?

Could you please aswer these questions: Do you consider yourself to be media literate? Would you read articles about most common fakes in Ukrainian, Russian, and European media? Who needs to get information about fact-checking and media literacy, in your honest opinion? Which kind of information do you think should be delivered at media literacy trainings?



Idea created on March 7, 2016
Last edit on Oct. 30, 2017

Write comment