Education, Sustainable Development

Idea Factory to Advertise Sustainable …


Who is behind this?

Nelya Rakhimova

Открытая школа устойчивого развития


Who is joining forces?

Deutsch-Russischer Austausch


Warm City


Russian-German Office for Environmental Information


Idea Sketch | Proposal


Idea pitch

We would like to organize an idea factory in the form of a hackathon with students and activists in journalism and PR focusing on tools and mechanisms of promoting sustainable development principles in lifestyles of people. Mass media tools are not in proper usage in present time for promoting such an important topic to bigger audience but focusing more promoting unlimited consumption. We see the necessity to educate future journalists and PR workers to focus on socially responsible topics.

Where will your idea take place?

preparation in Germany, Poland, Russia and Ukraine; hackathon in Poland; products will be spread in the participating countries and at the MitOst Festival 2016.

Why does Europe need your idea?

The UN has announced goals for 2030 and Year of sustainable living. We believe that information about sustainable lifestyles should be more spread out to ordinary people by mass media. There is lack of understanding, how sustainable development topics could be integrated into every day life, consumption, advertisement and how sustainable lifestyle could be common sense and not an exotic topic. We can start by fuse advertisement and information business with sustainable development activists.

What is your impact?

A successful outcome of the cooperation of stakeholders from business, media, PR, environmentalists, activists would be to gain realistic new concepts of advertising sustainable topics and to develop concrete products as advertising films, the idea for an “eco”-app, posters, graphics, campaign-ideas. The difference would be, that participants would have received knowledge in the field of sustainable lifestyle. There would be spreading of information/advertisement within mass media/journals, etc.

How do you get there?

We would like to bring 35 selected through open call students/professionals together for the hackathon. Several lectures will give insights into the principles of advertising, journalism and sustainable development. Also, there will be working groups using the peer-to-peer learning (2 days). Participants form working groups and develop ideas and products of promoting sustainable lifestyle (3 days): advertising films, the idea for an “eco”-app, posters, articles, graphics, campaign-ideas in different languages. The products will be disseminated with our media partners in mentioned countries and social networks. Implementation possibilities for ideas will be developed (6 months).

What is your story?


Who are you doing it for?

This projects is targeted to students and professionals of journalism, advertisement and PR from Germany, Russia, Ukraine and Poland. However, the potential of impact is much broader, it is basically prospective audience of trained future promoters of sustainable lifestyle and sustainable development in general as well as the “consumers” of information, which are the societies of the mentioned countries.

What makes your idea stand apart?

1. Environmental activists and campaigners meet journalists and PR-& advertisement- professionals.
2. Bring together people from Ukraine, Russia, Poland and Germany to work together on a “neutral” topic
3. Formats hackathon and peer-to-peer-learning make the exchange interesting and problem solutions creative and realistic.
4. The project touches really important topic of sustainable development and sustainable lifestyle which is considered world-wide as a way for future common prosperity.

€ 37600,-

Funding requested from Advocate Europe

€ 40600,-

Total budget

Major expenses

Personal 10.900,- EUR; (Project coordinator; 3 experts on "advertising/public relations", "journalism", "sustainable development/environment"; Youtube channel&facebook group developer; 5 working group moderators (grafic/web designers, filmmakers and pr-specialists); rent of remises 1000,- EUR; Travel,meal, accommodation (35 participants, 5 hackathon days): 23.665,- EUR; working material (2 cameras, 2 micros, cables, software, stationary): 2500,- EUR; administration: 3005,20 EUR.



Idea created on March 6, 2016
Last edit on Oct. 30, 2017

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