Social inclusion, Urban Food Production & Public Health

Pop Up Urban Farm Launch


Who is behind this?

Michael Parkes

Pop Up Foundation

United Kingdom

Who is joining forces?


Idea Sketch | Proposal


Idea pitch

Urban centre populations are growing and access to nutritious foods to feed the populous is becoming unsustainable due to transportation impacts on the climate and globalised food production. In the Northern UK we are working with large organisations to provide space in social centers to attach Container based farming using hydroponics has demonstrated a reduction in water and energy resources for producing high yields, low input & increases nutritious foods for the region.

Where will your idea take place?

Burnley and Manchester urban centres

Why does Europe need your idea?

Urban centre populations growing is already an issue seen in the public health challenges of poor diet, social resilience and affordability of food. The opportunity is to demonstrate the implementation of urban agricultural technologies into these urban communities in sustainable ways. has been designed and tested, but investment has not yet targeted the processes required for integration into community.

What is your impact?

The innovation is to offer a model for implementing container farming solutions available in the US market into the UK’s northern city centres. LED shipping container based hydroponic technology exists in varying designs in the US and yield data and technological information needs to be validated. Our innovation is to offer a social focussed implementation strategy by using sustainability principles to integrate this food production technology into a 2020 model for community.

How do you get there?

Working with large sponsors in urban centres the business model is anchored in the local region and involves working with large organisations and sporting clubs to fund the initial purchase as a corporate social responsibility offering. Once established the units will be run by our company for up to 3 years by selling high quality produce to local organic shops, a supply contract to a large supermarket chain or to restaurants. Running the units for up to 3 years ensures the sustainability of the projects by training local people to take roles as part of unemployment training, retirement and mental health interventions and internships for young adults while achieving production yields.

What is your story?


Who are you doing it for?

As part of the Naturally Smart Places blueprint for sustainability the Pop Up Foundation will do this project to: 1- Provide nutrient rich foods to improve physiological, psychological and well-being to local and urban community members.
2 - Increase social activities for community members because growing food in one’s own lived environment promotes healthy lifestyle habits, behaviour change and leads to increased social cohesion through purposeful action for their region.

What makes your idea stand apart?

Our idea is different because we know that the technologies have been developed across the globe and this specific technology for urban farming has not be piloted in Europe. Key to our approach is working from place-back, which requires attention to the social process and human systems already operating in the region. A of understanding human behavior is required to test assumptions and truly change behavior. By working with the communities networks in place they will take ownership into 2020.

€ 50000,-

Funding requested from Advocate Europe

€ 500000,-

Total budget

Major expenses

Travel, contract negotiation, financial analysis, human system intervention design and systemic analysis of selected regions.



Idea created on March 6, 2016
Last edit on Oct. 30, 2017

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