Democracy and participation, Media

“Gyumri: The city of YOUth” Media Project


Who is behind this?

Artur Najaryan

Gyumri "Youth Initiative Centre" NGO


Who is joining forces?

SH Production


Tsayg TV


Idea Sketch | Proposal


Idea pitch

The role of young people in terms of healthy functioning of the society is significant in all the countries. Youth in Gyumri, which is considered as the second largest city of Armenia faces plenty of problems. There is a huge need of not only identifying the issues but also raising the voice, making youth to talk about the problems, to analyze and propose ways to solve them. Thus, Youth Initiative Centre initiates a media project using media as a tool to address the above mentioned aspects.

Where will your idea take place?


Why does Europe need your idea?

The project addresses the challenge of democracy and youth participation through providing an opportunity to young people for a direct involvement in the revealing process of issues in concern, offering an alternative platform of not only raising the voice, but also trying to find solutions together. To address the challenge, media will be used as an instrument to highlight the opportunities and solutions to existing problems with the active participation of youth to demonstrate their positions.

What is your impact?

The aim of the project is to reveal youth related issues in Gyumri by direct involvement of youth through contributing to the capacity building of 15 young people by offering trainings on media, preparation of reportages, creation of newsletters, supporting them to raise awareness of existing issues, providing access to more comprehensive information about the situation of young people and elucidating the civil society initiatives by bringing additional value to their work.

How do you get there?

The project will have 3 components; trainings, media programme and online newsletter. The trainings will be divided into 2 sections. In the capacity building phase, the participants will be trained on media, newsletter preparation and editing, will gain insights into the main principles of information dissemination as well as teamwork, conflict management, and public speaking.
In the practical phase, which consists of two dimensions: media programe and online newsletter, the participants will work with the experts to prepare, broadcast and publish the reportages and online newsletters on the following topics identified in Gyumri youth policy.
Employment and Migration
Civic activism
Social Inclusion
Professional orientation
Healthy lifestyle

What is your story?


Who are you doing it for?

The direct target group is young people aged between 18-30 old residing in Gyumri willing to develop competences in media therefore by contributing to the reinforcement of democracy and youth participation in a community.
The indirect target group is young people from all over region who will be recorded and captured in the series of media and newsletter releases. The main stakeholder is the local government to be more aware of youth issues through the voice of youth.

What makes your idea stand apart?

The idea is unique in its concept and nature as young people on the one hand are at the centre of revealing the issues in concern and on the other hand are being involved in activities to campaign for that issues to be uplifted and addressed while preparing reportages, writing news, informing counterparts, wider public and decision-makers about the problems which one would not think of it or neglect for any reason. The project is excessively participatory.

€ 15311,-

Funding requested from Advocate Europe

€ 17947,-

Total budget

Major expenses

The major expenses include expenses for TV broadcasting and implementation of preparatory trainings, equipments and its supplies, salaries for personnel and for project coordination, PR and outreach materials, remuneration for editors and translators, rewarding small allowance for participants, Internet and local transportation costs. The organization will have its in-kind contribution by renting a working space, providing printer and computer supplies and all necessary stationery.


YIC-Youth Initiative Centre

Idea created on March 5, 2016
Last edit on Oct. 30, 2017

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