Arts and cultural activities, Social inclusion, fashion

BALKAN BOULEVARD - a European ConFashionLabel


Who is behind this?

Andrea Huyoff



Idea Sketch | Proposal


Idea pitch

We saw pictures of people on the move while on their way to Europe and we wanted to see it in a different light. Therefore a new catwalk was born: the BALKAN BOULEVARD, a project by CargoCult. We would like to create a new dress for Miss Europe (currently looking dirty: brown and full of dust). Bottom up: A real Fashionweek, a collection made by young migrants and young Europeans - red thread, blood circulation, reanimation. Understanding without words. Realised in a mobile workshop/container.

Where will your idea take place?


Why does Europe need your idea?

To stop the cultural Boykott: Migrants who have just ended their journey will store their experiences in our container. We will print their stories to the inside lining of the garments. Expressing yourself through fashion in the broader sense of a community of humans, of a united Europe 
that functions without borders, cause its diversity is its strength.The old Europe needs new clothes. Europe has a responsability as a post colonial structure. Let’s take the minorities to the stage /catwalk.

What is your impact?

Europe is going to be dressed well. All the media heard about BALKAN BOULEVARD. Primary goal: Creating a functional workshop at the fringe of society. Meeting ,working and creating together. Bringing fringe groups to the CENTER of ATTENTION while showing its creative output -the new European outfit, an idealistic brand, made with the help of a productive Europe(network of European Production companies is shaping up)The container becomes a mobile instance of ethical fashion cowork.

How do you get there?

The sign is the call out: Once the „golden“containers are set up we believe to find people.The need for a meaningful occupation in the camps is immense+we will find „the racist“ right next to these villages because they often belong to the fringe too.Therefore we see ourselves as curators, facilitators, teachers as well as schoolmates.The stories come from our participants, we will curate them all together and the participants will create the outfits by using our knowledge and getting all the power and encouragement from us. works quite well as we have already experienced past three years/production in cowork with EU-production companies (which are rare).We think about many partners- like ITC, UN, UdK, HTW/ BBRoad-Movie Fashionweeks Europe wide taking place in containers on trucks. SHOW.

What is your story?


Who are you doing it for?

For all Europeans and the new Europeans as well as subtle integration of the right winged....
Integration of the european critics through pop culture, especially the young generation.

What makes your idea stand apart?

Its bottom up/mobility: the whole thing as a container+magine it docking to a refugee village on the outskirts of a big town:immediately you should have the picture of the right mob meeting the refugees.Thats our pool.Finding the teens with a right winged attitude and migrants- starting a dialogue of signs- including the fringe in the center/design political fashion statements of humanity/cc-method we tested multiculturally interdisciplinary/ intuition art philosophy I dont get it but I know it.

€ 50000,-

Funding requested from Advocate Europe

€ 50000,-

Total budget

Major expenses

2 seacontainer 20ft 2.400€ workshop 8.000 'Unforseen and others (e.g. fees, equipment) 2.000 'Fees and honararies (e.g. for speakers, artists etc.)10.000 'Public relations (e.g. design, printing, leaflets, documentation) 1.500 Travel costs (e.g. participants, speakers, artists)1.000 Total Material Costs 25.000 Personell costs (programme manager, program assistance) 25.000

What do you need from the Advocate Europe community?

“The perception of beauty is a moral test.” H. D. Thoreau


andrea huyoff

Idea created on March 4, 2016
Last edit on Oct. 30, 2017

Write comment