Arts and cultural activities, Social inclusion

Social marketing for musicians


Who is behind this?

Sabrina Bagus



Idea Sketch | Proposal


Idea pitch

We're doing donation campaigns with musicians to support social organizations. We want to achieve maximum effect of social commitment by the inclusion of musicians and their fans.
It has positive impact for everyone! More people are mobilized to get commited and to donate. Furthermore, the reach and image of the musician have positive impact on the perception of the social project.

Why does Europe need your idea?

A lot of many from NGOs is used for marketing or employees and not to build or support the projects the donations are made for.
Furthermore, the power of famous people/musicians is not used optimally for social cause. They could provoke a lot but it's just done medium-good.

What is your impact?

We hope we can built an easy way to collect donations for social projects. Also, we want to evoke more social commitment of musicians, so that more people are influenced by their opinions.

How do you get there?

We want to do online fundraising campaigns as our main work. This is the easiest way to reach the fans, and the easiest flow for the donations. The musicians shall support us by promoting the campaigns via their channels. However, we also want to be present at festivals or tours, to strengthen awareness and collect donations on the ground.

What is your story?


Who are you doing it for?

The most relevant audience are the music fans, that we want to donate for the projects of the musicians. However, we also want to reach the musicians as they are our most important partners. With their help, we can be much more efficient.

What makes your idea stand apart?

NGOs are working with musicians already, but it is not done optimally yet. As the musicians are often just a face for their campaigns, but they don't get something for this. Also, the topics they support are mostly chosen from the NGOs. In Contrast to that, we are totally focussing on what the musician wants. In this way, we provide social marketing for him. Also, we try to organize an own project for the musicians, to which the emotional connection is way stronger then.

€ 50000,-

Funding requested from Advocate Europe

€ 50000,-

Total budget

Major expenses

2000 App, 5000 Website, 2000 travel costs, 1000 accomodation costs, 40.000 personnel costs for PR and CRM and further material

What do you need from the Advocate Europe community?

What features do we have to include, what loyal things do we have to pay attention to?



Idea created on March 3, 2016
Last edit on Oct. 30, 2017

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