European Peace Walk
In 2014, on the centenary of the outbreak of WW1, to celebrate Europe's long, arduous progress to a culture of peace, we joined Vienna to Venice in a trans-national peace path: The European Peace Walk. Every summer, walkers come from across the globe, to trek 21days together through 6 Central European countries & cultures and to share in our common histories and united futures.
Vienna to Venice
Europeans do not know other Europeans ! Politically and Economically we are integrated, but not Socially. Where does a German meet a Spaniard, (for e.g.)? Thus, the EPW is a social (and fun) platform for all peoples of Europe (and beyond) to come together and share in our present culture of peace. The EPW has created a platform that combats xenophobia directly through “DASEIN”, by advocating a greater understanding of the "Other" through the sharing of common experiences.
We are now in our 3rd yr. We have had Walkers come from all across Europe, as well as from USA-China-NZ-Mexico etc... We are small in numbers, but if selected, the funds will be used to promote the EPW globally. The Camino (in N-W Spain) now attracts 250,000 walkers every year!! We aim to just take 1% of their market initially: i.e. 2500 walkers. To do this, we need to get EPW's name out there and in many languages. The Goal: to make the EPW a permanent fixture in European culture itself.
The physicality and network of the EPW is in place (i.e. the path, signs, maps and hostels), but it lacks a consolidated and multi-linguistic communications strategy, in order for it to grow. In 2016, the EPW will be captured by several walking Groups on Go-Pro Video, as well as experiences captured on Blogs, Anchor-FM, Instagram and Flickr etc.. During the Winter of 2016, the Communications and Social Media strategy will be put out to Public Tender and outsourced to a suitable Partner who can then use this material to promote EPW to a larger international, multi-linguistic audience.
Primarily the EPW's two target audiences are: Older citizens (50yrs+) and Students (18yrs+) as they have more free time to take 21days off to trek. But as the EPW grows, walkers will be able to join in the trek for shorter periods of time, thus opening it to audiences with busier schedules (30 to 50yrs). The EPW is for all people of Europe, from all backgrounds; We have had truck-drivers to lawyers participate......from Israel to Ireland. The EPW truly is a Platform for ALL!
There are many Walkways in Europe. However, the EPW has the following unique attributes: 1. Beds are cheap (10-13 euros/bed/night) and thus highly affordable! 2. It is trans-national. 3. It is trans-cultural. 4. It is where Teutonic/Slavic/Romantic cultures have met (and fought) for centuries 5. We connect Vienna & Venice - which are two epicenters of Tourism - thus easy and cheap to get planes, buses & trains to. 6. Geo-politically, we are in the very center of the NEW, open Europe!
Funding requested from Advocate Europe
Staff Salaries: Zero euros ! We are all volunteers. Media Campaign: 20,000 euros Signage/Linguistic: 17,000 euros Travel: 2,500 euros
How to further our international reach and how to make the EPW more well known.