Democracy and participation, Education

The European Newsroom shortlist


Who is behind this?

Juliane Leidecker

Zeitbild Stiftung


Who is joining forces?

Videodays GmbH


Zeitbild Verlag GmbH


Idea Sketch | Proposal


Idea pitch

Europe's first transnational YouTubers-News-Network for young people

Where will your idea take place?

Germany, UK, PL, ES, UA

Why does Europe need your idea?

Traditional media does not reach viewers in other European countries. This is not just a limitation of the potential number of viewers, but a limitation for pan-European communication and debate. Public debate about political developments such as the Euro Crisis, the refugee situation and terrorism is an essential part of a functioning democracy. And a pan-European public debate is largely missing because of a lack of pan-european media.

What is your impact?

‚European Newsroom’ will provide a network for pan-European debate based on young, relevant and cool News content from YouTubers across Europe. Young people will be able to see and hear directly unfiltered News from young people in other European countries and draw their conclusions.

How do you get there?

We will start by identifying 10 young YouTubers who have already built relevant channels (News, Politics, Science, History, Economis) and fan communities in their home markets and who produce semi-professional content. During that phase we will make sure that there is a good gender balance which should be maintained as the platform develops.This group will be invited to the VIDEODAYS 2016 in Cologne. There they receive coaching on how to produce news, editorial and content support. They will get the opportunity to produce european content together with YouTubers from different countries in different languages. This content should be published in their home channels by using a hashtag like #europeannewsroom. They agree to share the videos of the other YouTubers in their channels as well.

What is your story?


Who are you doing it for?

Target group of the project are young people in DE, UK, PL, ES and UA between 14 and 21 years. The "European Newsroom" network will reach young people that are barely using traditional media channels and that are not interested especially in "european issues".

What makes your idea stand apart?

There is still no cross-country YouTubers News-Network on European issues for young people. The network will be created by YouTubers that are still running relevant channels in their home market. We use the magic and the resources of Europe's largest video festival to create content that helps to share a young idea of Europe.

€ 50000,-

Funding requested from Advocate Europe

€ 75000,-

Total budget

Major expenses

office: 1.000 EUR travel and accommodation: 6.000 EUR event costs: 15.000 EUR fees and honoraries: 15.000 EUR public relations: 7.000 EUR unforeseen: 1.000 EUR personnel: 30.000 EUR


Zeitbild Stiftung

Idea created on Feb. 26, 2016
Last edit on Oct. 30, 2017

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