PUMAr with Plymouth University
Everyone has a song in their hearts. It does not matter how old you are or where you come from. The song is there. It’s about life, friends, the place you live. We want to hear these songs and make the best available on you tube and other media sites so that others can hear these sentiments from across the whole of Europe. A digital sharing environment will enable communication between the groups and individuals involved. We especially wish to encourage participation among old and young.
Europe is a very big place with many cultures and enormous diversity. Our challenge is to explore this cultural diversity and share it among the wider group, focussing on what unites us all as Europeans – our experience of life together. Within that diversity older and younger people who are not working are often forgotten and we see a further challenge to engage with these groups and draw then together through singing their own songs.
The digital video/audio channel will be set up and many songs will be uploaded to be shared across the world. A network will be established to enable communication between songwriters singers and those in the audience, establishing a diverse online community. The network will be ready to develop, and as it does so, information about Europe and issues that affect us all can be added as adverts or simple information feeds. New perceptions of our shared European identity will have begun to develop
1 Create marketing plan, copyright docs and marketing material.
2 Market the idea and call for entries (free) through existing institutions; Schools/ Colleges/ Universities/ local councils and the media via press release, facebook adverts, you tube video./ blogs etc
3 Set up private you tube channel/ FB page and ask entrants to upload their songs/ videos and send in entry forms.
4 Listen to all songs and provide feedback to participants. Remove any inappropriate material.
5 Publish the site. Inform all participants that the site is live. Vote for favourite songs via likes.
6 Select songs for our Europe album 2016.
7 Create compilation video as promotion
8 Release album via CD baby. Inform all participants
9 Join You tube as partner for ad revenue
Repeat for 2017. 1e entry fee
Older people who may have retired, and youngsters who may not yet be employed are our key target groups. We wish to help understanding grow through sharing songs, but also to offer a digital space where opportunities can develop. The young need work and the mature need to have contact with society. Both these needs can be met in some measure through this initiative.
We draw from real life experiences and create the form from this. Yes, we have a you tube channel but this is not the driver of this idea. What drives it is the shared experience of music and life across Europe. Think how different will be the songs from Poland to those from Spain! Yet how similar are our lives and what we experience. We are looking at a great mountain. The music of Europe. It belongs to as all.
Funding requested from Advocate Europe
Marketing materials 15000 Marketing: 25000 Set up of systems: 5000 Management of project: 25000 Public release of site and music: 10000 Office: 5000 Legal: 5000 Travel and accom etc: 5000
We would like reviews of the plan, suggestions of how it can be developed with additional partners and how it could be sustained in addition to the sponsorship and advertising directions. We have considered taking a share of publishing and music distribution revenues as part of the project but further idea would be welcome. We are considering developing the competitive aspect as an alternative Eurovision song contest but would also like feedback on this possibility