Democracy and participation, Communities

Il Deutsch-Italia online


Who is behind this?

Alessandro Brogani

Il Deutsch-Italia


Idea Sketch | Proposal


Idea pitch

Il Deutsch-Italia is online-magazine. The core idea is to connect European citizens. The journalistic work is central to the entire process. Through independent quality journalism, we zoom in on certain topics for the reader, in order to attract their interest. Lifestyle, in this case, means daily living, work, social community and recreation. In this way, il Deutsch-Italia brings people closer together in mutual understanding like a multimedia bridge between the German and Italian world. It doe

Why does Europe need your idea?

The owner of il Deutsch-Italia has invested 30.000 Euro to bring the online-magazine to a stable current status. The objective, going forward, is to bring il Deutsch-Italia to the market in order to gain revenue from of the publishing and selling the high quality articles or short stories to readers or the employees of international and municipal companies. Currently, the magazine is gaining new readers weekly as well as people who talk about the articles.

What is your impact?

The aim is to strengthen this positive development. Nevertheless, there are more challenges that need to be addressed. According to forecasts, the e-Publishing market will have a volume of 1,278.9 million EUR by 2020. The largest segment were online-magazines with a total of 349.3 billion EUR in 2015.
The main targets of the founder and his team is to launch il Deutsch-Italia into the market and build a bridge between European people who travel or live in either Germany or Italy.

How do you get there?

The launch of the project is calculated for one year. After this year the benchmark, is to have a solid community of 69% of the 3.438 people how already by now like il Deutsch-Italia on facebook. To reach this target the founder will:
1. Now start a survey, to encourage the “likers” to pay for quality content in journalism.
2. invest in professional marketing, the website as well as in social media and publications.
Also we provide knowledge in journalism by work-shops and podcasts by a web radio. Even companies can be use il Deutsch-Italia to advertise their business, jobs and other useful things.

What is your story?


Who are you doing it for?

The online magazine is and will be made for a growing community of people who are living either in Germany or Italy. There is already a lot of press dedicated to them, but none of them reach the level of quality journalism, so a new serious online-magazine will work. The core team of online-magazine is a merger of well experienced international journalists from Germany and Italy. The founder of Il Deutsch-Italia was born in Rome and worked several years as a full-time journalist.

What makes your idea stand apart?

Il Deutsch-ltalia will have two main target audiences, young adults aged between 20 and 29 and an older group aged 45 or older, how are living in Europe. In practical terms, this online-magazine works as a platform for people who are interested in both, political and social developments in Germany and Italy. These are Italians who want a window into German life and people who live in Germany who want a window into Italian people daily lifestyle. Both are addressed equally.

€ 50000,-

Funding requested from Advocate Europe

€ 50000,-

Total budget

Major expenses

office expenses 6,585 EUR, public relations 20,000 EUR personnel costs (translation) 23,415 EUR



Idea created on Feb. 15, 2016
Last edit on Oct. 30, 2017

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