Social inclusion, Migration

Opportunity and Prosperity for all !


Who is behind this?

Beatrice Hofmann

African Migrant Entrepreneurship


Who is joining forces?

Idea Sketch | Proposal


Idea pitch

As winner of the African Women in Europe Enterprise Award 2015 in Geneva for Germany
and in Partnership with Pro-Consulting Training (with 35 years of experience
in Germany and in 36 countries), we came up with the idea to use our own experiences to help others to be successful. I had a difficult time to integrate and to feel ‘included’ here in Germany.The biggest challenges were and still are:
Unemployment, Unchallenged, no access to credits/loans ,legal ,cultural and language Obstacles

Where will your idea take place?


Why does Europe need your idea?

Based on our joint experience, African migrants have an “un-tapped” potential, but their
knowledge, capacities and competencies are very often not used. One result is that African
migrants often end in the lower scale of existing job opportunities and in the worst-case
scenario in ‘disqualifications’ and no access to financing opportunities.
On the other hand exists on the German labour market an acute shortage of skilled labour,
which should help to expedite the process of integrating migrants

What is your impact?

A replicable, target-oriented approach:
• That increases the opportunities of professional recognition and integration/inclusion
of African migrants.
• That opens opportunities through gainful self-employment/entrepreneurship and
• is not only suitable for the specific German context, but for other German speaking
countries and the EU as well.

How do you get there?

Migrants analyse their "strength & weaknesses " eg SWOT or similar tools and developing based on their analysis a `success` strategy for thier approach to a better intergration, including a business plan workshop & coaching program for a better understanding of cultural differences eg. using the Hofstede Model, if necessary as well as individual coaching / advise eg using MBTI or other relevant methods.To get official recognition of their original education,and if they have problems to improve their German Language.Developing and conducting Business-Start-Up courses using eg. the CEFE approach in cooperation with the chamber of commerce and industries including a free online training manual,Mentoring/ partnering with succesful migrant entrepreneurs, cooperation with potential Banks eg KFW

What is your story?


Who are you doing it for?

Major target group: Sub Saharan African migrants who are already in Germany (with major
emphasis for the “Ruhr region”)
Stakeholders: Sub Saharan African migrants, financing institutions and regional chambers of
commerce and industries, civil society institutions that work with the migrant/refugee
Beneficiaries: Society at large, regional investment and job markets, migrants from other
regions of origin and people with ‘recognized refugee status’ in Europe.

What makes your idea stand apart?

We work one on one with the beneficiaries and also take time to equip them with all that they need to be able to stand independently and compete in the business world.
Using proven existing human resources and entrepreneurship development tools/models in
the special context of Sub Saharan African migrants, who are settling in their new home
Not instilling ‘foreign’ values, but being aware of ones own cultural competence and trying to
achieve a cultural mix/cohesion,thus Innovation.

€ 50000,-

Funding requested from Advocate Europe

€ 50000,-

Total budget

Major expenses

Office expenses (running costs): 5.000 € − Public relations/campaigning: 2.500 € − Personnel costs for trainers (the two founding team members operate as trainers as well): 24.400 € − Rental of training venues: = approx. 15 €/hour (excluding refreshments) * 10 hrs. per course; 10 courses envisaged 1.500 € − Training materials: 1.600 € − External experts and volunteers: 10.000 € − Unexpected expenses/miscellaneous: 5.000 Total : 50,000€

What do you need from the Advocate Europe community?

My personal experience is that I was once in this category and given an opportunity that made me strive and attained the education. Any constructive comment/suggestion is welcome. Cooperate partnership with an experienced NGO as Mentor would be welcomed. Quote: When you have worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you. No, you reach back and you give other folks the same chances that helped you succeed: Michelle Obama 9.4.2012


Beatrice Hofmann

Idea created on Feb. 12, 2016
Last edit on Oct. 30, 2017

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