Democracy and participation, Education

Alternative Media School


Who is behind this?

Grigor Yeritsyan

Armenian Progressive Youth


Who is joining forces?

Dynamic Development Association


Idea Sketch | Proposal


Idea pitch

Alternative Media School intends to involve 30 young people from Armenia and Turkey in 8 day journey of discovering one another through learning Media Literacy, Information Technologies and Citizen Journalism, producing media, working in mixed groups and living together. The main goal of the project is to build competences of 30 Armenian and Turkish young people in using digital media as a tool for promotion of Armenia-Turkey dialogue, tolerance, democratic values, and active citizenship.

Where will your idea take place?

Yerevan, Armenia

Why does Europe need your idea?

Due to lack of communication, the view of "otherness" in media and number of historical and political issues young people from Armenia and Turkey have developed stereotypes towards each other and live in societies full of prejudices and hatred. The lack of alternative media channels leads to intolerance among youth. However, we believe that the potential of alternative media technologies and internet can be expanded and used for reconciliation and peace-building.

What is your impact?

We aim to change the perspectives of young participants from Armenia and Turkey towards each other and contribute to the normalization process of Armenia-Turkey relations through building capacity of 30 young people in media literacy and Information Technologies. Our intention is to generate about multipliers – young people with enthusiasm, progressive values, willingness to make social and political changes in their societies and capable to raise their voice through Alternative Digital Media.

How do you get there?

Alternative Media School will bring together 15 young people from Armenia and 15 young people from Turkey for 8 day long Meeting on Media Literacy, Citizen Journalism and ICT. We have developed innovative media-pedagogical concepts of education and qualification in the field of ICT and new media. Through the School young people involved will develop their skills in effective use of ICT and alternative media, will complete a community research and will work on concrete media products and will create media products (movies, interviews, photo-exhibition, radio, articles, etc). We offer our participants new attractive means of communication and media which can be effectively used by them for peace building process between Armenia and Turkey and in their work and daily life.

What is your story?


Who are you doing it for?

Young multipliers from Armenia and Turkey are the main target of the project. We target those young people who would like to engage in common project with each other and are interested in ICT and Alternative media. They should have interest to engage in their communities and promote Armenian-Turkish dialogue. An experience in active citizenship education and community engagement will be also required. Local communities of the participants are another main target of the project.

What makes your idea stand apart?

The Alternative Media School is an innovative approach to tackle old issues. We believe this will be the first effort to use Alternative Media Technologies as a tool to speak about highly political, unspoken and taboo issues. In times, when civil society attempts of communication are being prevented by the state officials, nationalist parties and mainstream media channels, when freedom of speech is under attack and extremism grows in different parts of Europe, our idea is a unique response.

€ 35000,-

Funding requested from Advocate Europe

€ 40000,-

Total budget

Major expenses

The major costs are connected with the travel and accommodation of participants and trainers (15.000 EUR), rent of the equipment (cameras, microphones, video editing laptops) (5000 EUR), the publication of media materials and the public event (5000 EUR). A considerable amount will be spent to invite media trainers and professionals in the field of ICT and Alternative Media Technologies (8000 EUR). We also consider visa costs, group insurance costs and minor administrative expenses (2000 EUR).

What do you need from the Advocate Europe community?

If there are any ideas, advice on media products or scenarios that can contribute to the project or in general to address our topic, we'll be glad to get them here on the platform. During the School our participants will have a chance to travel in Armenia and meet locals, spread the word about the project, get some ideas and inspiration for their media products. However, we are still looking for more ideas and inspiration.



Idea created on Feb. 5, 2016
Last edit on Oct. 30, 2017

Write comment