Who is behind this?

Genika Baycheva

Shared Wings


Idea Sketch | Proposal


Idea pitch

Transforming poverty into empowerment by designing the POWERTY LAB – a holistic model for enterprise opportunities in the field of arts and creative industries created with the active support of the local community and European citizens.

Where will your idea take place?

Plovdiv, Bulgaria

Why does Europe need your idea?

The project establishes a European platform for development of creative industries for Roma with tools for support and direct interaction from local and EU citizens. This has the potential to relieve the problem of unemployment, while enlivening the economy of the area and solving social problems. This model could be used as a stepping-stone for building a long-term set of solutions and easily transferred into other EU communities, with similar problems.
It will also help building positive image of the poorest members of the EU society, by showing their successful artistic/creative industry projects. Very important aim of the project is to raise awareness about Roma unemployment and advocate for supportive actions towards creating diverse and more dignified job opportunities for them.

What is your impact?

•Minimum 100 Roma participated in qualification courses, mentorship programs, internships
•Established at least 5 creative industry models/ artistic projects, that will continue working without the initial umbrella project
•Overcoming social exclusion of Roma and showcasing best practice examples
•Improving the livelihoods and self-esteem of Roma project participants
•Established international citizen support network for art/creative industry beginners
•Improvement of the representation of Roma in the international creative industry sector
•Publishing Start-up guide for beginners in the creative industry
•Creative Advocacy – lobbing for supportive measures for Roma employment on political level
•Synergies and exchange between different society players on local and EU level.

How do you get there?

•Research and ideas bank: Case-study of needs, possibilities, ideas for development -1-3 month
•Support channels: Creating online platform, available in Bulgarian and English, connecting project developers (e.g. Roma artisans) with local and EU experts /Encouraging participation within the Roma community /Training of project facilitators 1-4 month
•Qualification: Participation in workshops, seminars/Expert mentorship (e.g. art managers, entrepreneurs)/Internship 5-12 month
•Development of creative industry and art projects - assisted by trained facilitators and supported with shared resources (e.g. materials, volunteers, ideas) from local community, partners and EU citizens 5-12 month
•Public presentation of successful projects/ International conference/ Advocacy 12-14 month

What is your story?


Who are you doing it for?


What makes your idea stand apart?


€ 49550,-

Funding requested from Advocate Europe

€ 54438,-

Total budget

Major expenses




Idea created on April 13, 2015
Last edit on Oct. 30, 2017

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