Who is behind this?

Juliane Herz Dr. Marie-Hélène Gutberlet

Idea Sketch | Proposal


Idea pitch

HOTEL EUROPA is an international art project in the urban space. It provokes a debate on Europe out of an artistic perspective. In 4 ‘Conventions’, citizens and visitors of Frankfurt will be invited to public talks, urban walks and evening performances with international artists and theoreticians.

Where will your idea take place?

Frankfurt, Germany, World

Why does Europe need your idea?

Since the most recent events in Paris, Copenhagen and the Ukraine, the necessity of a free and critical voice within art in Europe has become even more virulent. HOTEL EUROPA provides the audience with an exemplary opportunity to meet some of these thought leaders in Frankfurt. The chosen image of a HOTEL corresponds with hospitality (Derrida’s term oikonomos, Greek for house). We want to make transformation processes towards a European reality culturally and artistically visible in daily life. Europe should be celebrated as a community, while simultaneously highlighting its boundaries. The participating creative artists address the question whether a different European feeling can be achieved, in order to strengthen the perception and possibility of a liberal existence in Europe.

What is your impact?

To date, there has not been an artistic project in public space that gives an unrestricted view of Europe from the perspective of artists. HOTEL EUROPA is exemplary and will leave a lasting impression through the strong voices of its participants and will allow and substantiate a different perspective upon a collective Europe. Those who live, work and travel in the city, will obtain a forward-looking view of todays Europe. HOTEL EUROPA wants to celebrate the intergenerational, but also class-specific changes that were experienced in very different ways and long taken for granted within the European context, as an achievement of the opening and expansion of the actual and mental range of motion, while also highlighting the boundaries of these achievements.

How do you get there?

Public space and premises belonging to cultural partners as event sites will guarantee max. visibility. Expect. visitors in total: 7.000. Marketing:mailing through own list and of the cooperation partners. Print products (approx.12.000 recipients): website, posters (approx. 2.000), banners (approx. 10), flyers (approx. 40.000) and programme brochures. Press releases to international press, local and int. Media partners (FAZ, DRadio, HR, ARTE), adverts in relevant media. Press reviews: approx. 30 reviews. Docu: a multilingual booklet will be published in order to achieve extensive visibility and sustainability for each ‘Convention’. Analysis : 4-5 authors with an int. background as observers from various disciplines will discuss the project. Contributions will be published online.

What is your story?


Who are you doing it for?


What makes your idea stand apart?


€ 50000,-

Funding requested from Advocate Europe

€ 258000,-

Total budget

Major expenses




Idea created on March 5, 2015
Last edit on Oct. 30, 2017

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