Democracy and participation

Great experiences - greater audience

Creators

Who is behind this?

Andrea Szegedi

NIOK Foundation

https://www.niok.hu/niok-eng

Hungary

Idea Sketch

Idea

Idea pitch

We operate the only crowdfunding platform for nonprofits in Hungary, and we have created a special type of campaign based on the idea of omaze.com, where the donor has a chance to win a unique experience with a celebrity. In this project, we will organize a series of fundraising campaigns with celebrities, to reach a greater audience, get more donors and funds for nonprofit organizations, who work in the field of human rights, migration, equality, or social inclusion.

Where will your idea take place?

Budapest, Hungary

Why does Europe need your idea?

Hungary is currently the least democratic country in the EU based on Freedom House’s latest survey. We need to strengthen our society, especially the nonprofit sector. To reach our goal, we need to teach Hungarian nonprofit organizations how to raise funds and make themselves sustainable to survive.

What is your impact?

We would be able to reach more than 1 million people (20% of the adult population) through these campaigns, since our celebrities would let us in to mainstream media, that could give philanthropy a huge visibility, and raise awareness, while raising funds for important topics.

How do you get there?

We will organize a series of fundraising campaigns, where the donors can win a unique experience with a celebrity. We will identify 4 nonprofit organizations that are ready to participate in a campaign like this, and contact the celebrities that they have been already working with or with whom we are acquainted with. We will choose celebrities that have different audiences, in order to reach even more people. At the same time, we are going to work on a cooperation with a major media outlet.

What is your story?

We have already done several celebrity campaigns which have been successful, but we need to do more to popularize this method. The importance of this project is not just to do something cool, is more about raising awarness in the society, and finally break the wall to make the World a better place.

Who are you doing it for?

Hungarian nonprofit organizations including CSOs and nonprofit enterprises, and through them, all of their beneficiaries. Basically, the whole society, since we would use this method to popularize giving, and educate the whole society about philanthropy and CSOs.

What do you need from the Advocate Europe community?

Innovative nonprofit crowdfunding experience from across Europe.

Team

NIOK

aszegedi

Idea created on Jan. 18, 2018
Last edit on Jan. 18, 2018

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