Who is behind this?

Martin Fischer

Netzwerk Digitale Jugend


Idea Sketch | Proposal


Idea pitch

Videogames are Europe’s favorite pass-time, but there’s a lot of work to do in making these massive online communities a safe, inclusive and fun environment for everyone.

Where will your idea take place?

Vienna, Austria, Jönköping, Sweden, Berlin+Cologne, Germany

Why does Europe need your idea?

In Europe, we have a very active gaming scene but little structure or influence in these communities. In other fields Europe is on the forefront of Human Rights and civic engagement, a role desperately needed in gaming communities and spaces. With an average of 40% of European young people playing video games at least once a week, we have a large amount of young people facing toxic gaming communities and growing up with the questionable online social role models in their gaming communities. We believe Europe the place most likely able to make an impact on the scene and to find sufficient support for the initiative. In the current state of online discussions it is tragic to see games as one of the worst communities. Instead we want to promote healthy competition and sportsmanship!

What is your impact?

Our plan is to host 5 youth exchanges with 30 participants each, directly reaching 150 young people. Accompanied by online activites in games and in gaming media, as well as local tournaments, presence in gaming related events we want to promote inclusion and equality.
We believe that through side events we can reach a lot of youth interested in video games and bring them to a new mindset about human rights and social awareness.
The exchanges will allow us to tailor didactics to translate common civil society practice into gaming-related activities. This good practice can be used and picked up by youth organisations and create discussions amongst the gamers themselves.
Our long term goal is to make gaming culture more inclusive for people of all backgrounds, origins and identities.

How do you get there?

>>> 5 youth exchanges on 5 different topics

>>> Side events to major gaming events (GamesCom, Dreamhack, AMAZE festival)

>>> Create an online safe-haven for video gamers (groups, guilds, clans with a strict code of conduct to support diversity)

>>> Create new methodology tailored for gamers as a target group, based on non-formal education and gamification

>>> Collaborate with large and relevant partners from the gaming sphere (Journals, Fan Communities, Events)

What is your story?


Who are you doing it for?


What makes your idea stand apart?


€ 50000,-

Funding requested from Advocate Europe

€ 120000,-

Total budget

Major expenses


What do you need from the Advocate Europe community?

Contacts to gamer groups interested to join the cause or set up events.



Idea created on March 23, 2015
Last edit on Oct. 30, 2017

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