Who is behind this?

Jussi Nuortimo

Aivorieha Futurorg



Idea Sketch | Proposal


Idea pitch

Internet, digitalization and new methods of communication have revolutionized how people affect change in their communities. By creating the appropriate tools and organizational models to fully make use of the digital revolution, we aim to further empower the generation of spontaneous social movemen

Why does Europe need your idea?

Social movements are already creating ad hoc organizations via Facebook groups and other tools, discarding them as they become unneeded. This is unnecessarily clumsy and limited. By creating a more powerful, yet simple and discardable tool for organization of spontaneous action, we enable and empower the next wave of social movements.

By building natively digital organizational forms for social movements, we enable the birth of spontaneous trans-European social movements. These tools and models, should they be successful, will naturally spread throughout countries and sectors.

Maybe most of all, Europe needs to be able to aggregate the people's desire for action and change into meaningful movements. If we are not successful in this, we risk growing disenfranchisement and civil unrest.

What is your impact?

We want to usher in a new era of productive civic action. We want to enable people to gather their frustration, protest and ideas and turn them into effective, change-driven movements. We want to give a lifeline to ailing NGOs that have professionalized themselves and are unable to mobilize the people who gave them birth.

In a year we will have new functional tools and organizational models both for existing and new movements. The concrete outcome of our project is the creation of a new, action-focused model for civil society action. It includes both the technical elements, such as the app, but also a model for effective cooperation, such as a minimum viable organization canvas and a roadmap for change.

How do you get there?

The project has two overlapping parts.

1) co-creation of organizational models

This part, completed in summer 2015, aims at creation of the organizational model. It is done based on research literature, and developed together with partners, academics and social movements. It will be published as an European canvas for social movements.

2) co-creation of the tools implementing the models.

In autumn 2015, we start co-creating the tools that implement the model with pilot partners. In spring 2016 the tools will be released for general public.

This software development happens in co-operation with the D-CENT project (http://dcentproject.eu/) We will build the software on top of existing open source tools (such as the Bitcoin protocol, OpenMind, Etherpad, Dudle, Diaspora).

What is your story?


Who are you doing it for?


What makes your idea stand apart?


€ 50000,-

Funding requested from Advocate Europe

€ 60000,-

Total budget

Major expenses


What do you need from the Advocate Europe community?

We would appreciate more connections to civil society movements outside of Finland to participate in the co-creation process.



Idea created on April 13, 2015
Last edit on Oct. 30, 2017

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