Arts and cultural activities, Social inclusion

Football for Peace: Championing the Champions


Who is behind this?

Eric Eugene Murangwa

United Kingdom

Who is joining forces?

Football 4 Peace at University of Brighton

United Kingdom

King's College London

United Kingdom

We have approached Patrick Gasser, Head of Football and Social Responsibility at the UEFA Foundation to partner together and provide this opportunity to their grant recipients from across Europe.

Idea Sketch


Idea pitch

How can Europe learn from Rwanda’s past to fight division and intolerance? We propose inviting youth leaders currently using football as a tool for social inclusion to join us in Rwanda for a week-long workshop. European coaches will exchange knowledge and experiences with their Rwandan counterparts and learn from the 1994 genocide against the Tutsi. Participants pledge to organise local football events on their return home to commemorate the 25th anniversary of genocide in April 2019.

Where will your idea take place?

Football coaches from across Europe. Training week in Rwanda. Subsequent events across Europe.

Why does Europe need your idea?

At a time of increased division we seek to foster tolerance and respect for our difficult past from the ground up. Football coaches already working with young people to promote social cohesion face a huge challenge. We will inspire them and build capacity through cross-cultural encounters.

What is your impact?

A year on, youth leaders will be planning football events across Europe, to commemorate the genocide against the Tutsi in Rwanda. Having learnt from Rwanda's past and the country's inspiring work today, these leaders will share their renewed passion for activism with their local communities.

How do you get there?

Our idea is different because it takes local activists outside of their immediate context to engage in knowledge and cultural exchange at a new level. Yet it is grounded in an organisation with years of experience. We're partnering with Football 4 Peace (University of Brighton) to share evidence-based good practice. We know coaches across Europe are already doing great work with football to fight racism and promote inclusion. Our project inspires these leaders and extends their experiences.

What is your story?

Project leader Eric Eugene Murangwa MBE was a professional football player in Rwanda before the genocide against the Tutsi. He survived thanks to the integrity and honour of his teammates. Since genocide he has dedicated himself to using the power of sport and storytelling to build lasting peace.

Who are you doing it for?

1) Youth leaders using football as a tool for social cohesion
2) The divided communities they work with
3) Footballers and spectators attending commemorations
4) Rwandans, other genocide survivors and refugees across Europe
5) Researchers gathering and disseminating best practice in this field

What do you need from the Advocate Europe community?

Now the deadline has been extended we would welcome feedback on how to link our idea to the Ruhr region of Germany. Are any of you currently working with football teams actively promoting social inclusion in the area?


Zoe Norridge

Idea created on Jan. 16, 2018
Last edit on Jan. 18, 2018

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