Who is behind this?

Seda Muradyan

Public Journalism Club


Idea Sketch | Proposal


Idea pitch

FooDiplomacy will bring together chefs from Armenia and Turkey, accompanied by CSO, media representatives, analysts, to take part in FooDiplomacy Fair, including Peace Kitchen discussion, cooking master classes, tasting sessions, to improve cultural understanding, interaction between 2 countries

Where will your idea take place?

Yerevan, Armenia

Why does Europe need your idea?

The EU continues to provide strong political support to the (currently suspended) Armenia-Turkey normalisation process which could have an important positive impact on the overall security, stability
and cooperation in the South Caucasus. The EU has repeatedly called on both countries to continue
their dialogue and remain committed to the process of normalisation. Still, more needs to be done by the sides to better understand each other. Dialogue between the two parties is fundamental as a sustained first step toward the future normalisation of relations and eventual reconciliation.

What is your impact?

The goal will be reached by providing two societies a unique opportunity to learn recipes from the invited chefs, discuss and share the similarities and differences between the traditional cuisines of both countries, thus overcoming nationalistic approach about Armenian or Turkish meals. It is expected that the an exchange visit of the chef from Turkey will facilitate cross-cultural dialogue and understanding in the hopes of improving interactions and cooperation both in this area and others. Cooking shows with participation of chiefs will be recorded, aired by a mainstream TV station in Armenia and youtube videos of the shows will be promoted. An online Armenian-Turkish cooking video book will be produced featuring similar and different meals popular in the cuisines of two countries.

How do you get there?

Preparatory: negotiations with key participants and stakeholders will be carried out, program and event's agenda will be developed (June-July). Implementation:Travel of 2 chefs and up to 10 CSO representatives from Turkey to Armenia where they will be take part in FooDiplomacy Fair, including round table discussion Peace Kitchen, cooking workshops and tasting -discussion sessions (September). Master Classes at vocational colleges and restaurants (2 in total) and lecture/Q&A session about cuisines and food culture of two countries for high school students and general public (1) will be carried out during 1 week visit. Publication of a video cookbook will be produced. Invited chefs will take part in a popular Armenian cooking TV show. Target: youth, students and general public.

What is your story?


Who are you doing it for?


What makes your idea stand apart?


€ 50000,-

Funding requested from Advocate Europe

€ 50000,-

Total budget

Major expenses




Idea created on April 11, 2015
Last edit on Oct. 30, 2017

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