Who is behind this?

Volodymyr Tykhonenko

“Ukrainian Foundation of Development of Societies»


Idea Sketch | Proposal


Idea pitch

The Flat-TV independent resource with Internet broadcasting based on its own web-system. A new type of media to show a slice of the society and help in understanding and analyzing the events in the country. It will contain original programs of own make, interactive projects, and video blogs (vlogs)

Why does Europe need your idea?

The Flat-TV web-resource is created with the purpose to cover political, economic, and humanitarian cooperation between regions of Ukraine and European countries, to form a common information space, and to promote international exchange of information.
The information policy of the project relies on impartial coverage of events and absence of political and propaganda dominants dictated from the only center.
Our primary goal is to give young people the opportunity to prove out and speak to all problems of our society relevant just TO THEM, which will promote the press freedom and contribute to monitoring true attitudes of the public. Flat –TV is a platform for implementation of modern television ideas and a combination of new technologies and innovative approaches.

What is your impact?

he goal of Flat-TV is to create in the youth community preconditions of democratic and global values and freedoms and promote those in the modern Ukrainian society. We should make the Flat-TV brand recognizable and popular (to be confirmed by various opinion polls) and increase the channel site traffic, which will make the global democratic values promoted more appreciable.

Flat-TV editorial policy: new concise forms of stuff presentation, short news, and a blogging system to create and deliver the content to the channel viewers.
Mission: informing the modern youth community through the Flat-TV programs about global freedoms, values and democracies; campaign for healthy life-style; existence of Ukrainian young people in a free reference system of the world community.

How do you get there?

The channel content is to be created based on the research of trends on behalf of the modern youth community of our region. Flat-TV blogs and programs will be produced both by staff members and freelance stringers for news pieces.
Target audience(s) and feedback mechanisms from readers and users: the Flat-TV target audience is young people of 18-25 years old. We will also invite to view our content people of different age who are creative and modern-minded. Development plan: extension to cable networks within a year and a half of broadcasting. Cooperation with terrestrial and cable channels of our city and regional broadcasters throughout Ukraine with airing Flat-TV programs and production cycles and exchange of contents.

What is your story?


Who are you doing it for?


What makes your idea stand apart?


€ 24000,-

Funding requested from Advocate Europe

€ 24000,-

Total budget

Major expenses


What do you need from the Advocate Europe community?

Flat-TV is working on creation of the international project “One World”, a weekly news digest of regional TV channels around the world. Please consider the possibility to provide us with plots (TV programs) within the “One World” project on a partnership (free of charge) basis.


Volodymyr Tykhonenko

Idea created on April 7, 2015
Last edit on Oct. 30, 2017

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