"Europe for the win!"


Who is behind this?

Sylvain LANDA

Think tank Sport and Citizenship



Idea Sketch | Proposal


Idea pitch

There is a clear overlap between the values of sports and those defended by the EU, such as solidarity, unity and respect. “Europe for the win!” will be an awareness campaign that would make famous athletes become the spokespersons of the European messages and incite younger people to do the same!

Where will your idea take place?

EU 28, France, Germany

Why does Europe need your idea?

Europe needs our idea because politicians cannot be the only people talking about it. We believe the most legitimate people to talk to the youth are people whom they already regard as role models. By choosing sports, we make the choice of promoting values that are shared by both Europe and its citizens: solidarity, courage, and moving forward as a team.
This project defends and promotes the heritage of the EU, and will help it find an echo among the younger generation. It is only once they will have understood this heritage and claimed its ownership that they will get more involved in their own European citizenship. Making this step coming true is precisely what this idea is about: giving rise to a new generation of proud European citizens.

What is your impact?

We want to develop a European conscience among young people from all member countries, and make them understand that the European Union has a real impact on their lives, which calls for their civic involvement. Our idea will help them understand that they are part of a global community outside their frontiers. The online competition will aim at making them stand on the shoulders of their role models and in turn become the EU’s spokespersons too. This project also values the role of teachers, who will be provided with a new pedagogic resource to talk about the European Union, which we hope will contribute to facilitating its learning.

How do you get there?

• We will get in touch with and raise awareness among athletes. We’ll then create posters featuring them, as well as straightforward verbatim that younger people will be able to relate to.
• Teachers will be able to download the posters and print them for their classrooms. The posters will include the website’s URL and QR codes so that students can access it easily and take part in our online competition. They will also be provided with tools to share their own posters with their friends on social media, and spread the word.
• We will set the wheels of our campaign in motion by contacting education authorities throughout Europe. We will contact boards of education first, who we hope will in turn help us contact school principals, who will help us contact their teachers.

What is your story?


Who are you doing it for?


What makes your idea stand apart?


€ 50000,-

Funding requested from Advocate Europe

€ 50000,-

Total budget

Major expenses




Idea created on April 10, 2015
Last edit on Oct. 30, 2017

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