CoRe, the Consumer Revolution


Who is behind this?

Guilherme Serodio



Idea Sketch | Proposal


Idea pitch

CoRe is a straight-forward tool for democratic action: a mobile platform where citizens get simplified info on the health, environmental and social impacts of the products they buy and can collectively pressure companies to adopt more sustainable production practices.

Where will your idea take place?


Why does Europe need your idea?

Information changes people, and people change the world.
And the world – especially its unsustainable and unfair production system – needs changing.
CoRe will promote this change by bridging the information gap between brands and citizens, translating information on both ends and promoting a more transparent and sustainable marketplace.
Differently from other platforms, CoRe will fuel democratic participation through on-the-go activism, providing clear metrics on each user’s consuming habits and allowing them to easily grasp the extent of their contribution to change the production system.
This is scalable and transferable to many other areas of society and markets and will give Europe a new tool for citizen engagement: one allowing them to feel and follow the impact of their action.

What is your impact?

In a year’s time we should already have enough metrics (including crowdsourcing and crowdfunding campaigns) to prove CoRe’s capacity to mobilize EU citizens.
User engagement and contributions -gathered in beta version- will have helped develop CoRe into a highly relevant, user-friendly platform with the capacity to attract a growing number of active users, expanding our product database and feeding into CoRe’s Big Data collection.
After one year, we estimate being able to count on a user-base of between 20 - 50.000 people (mainly in the BeNeLux) - a sufficient number of users for our data and consultancy services to start becoming attractive for companies.
By then, we should also have been able to convince some social actors to join our cause and start broadening our leverage.

How do you get there?

Start immediately and focus – initially – in the BeNeLux:

1) Design and validate the business model; research deeper into databases to supply the info.
2) Develop the algorithm to cross product info with consumer preferences and behavior.
3) Develop the mobile app and capacity to deliver valuable data analysis to brands; run a pilot project in Beta.
4) Run crowdsourcing, co-creation and crowdfunding campaigns for increased citizen engagement and ownership; Increase visibility of the project to users (FB campaigns, partnerships with CSOs, etc) and potential clients.
5) Study how to best expand in a collaboration-seeking open-source platform that can use our architecture to replicate the business model in their region/country.

What is your story?


Who are you doing it for?


What makes your idea stand apart?


€ 50000,-

Funding requested from Advocate Europe

€ 265000,-

Total budget

Major expenses


What do you need from the Advocate Europe community?

CoRe, as a collective platform, is always interested in any ideas on how to improve its impact model, spread the word about its intentions and impacts, and transmit the most central aspects of our platform: Citizen Ownership and Civic Empowerment. Inputs/suggestions are more than welcome!



Idea created on April 8, 2015
Last edit on Oct. 30, 2017

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