Democracy and participation, Education

Social Media Monitoring of Elections in Europe


Who is behind this?

Raymond Serrato

Democracy Reporting International


Who is joining forces?



University Duisburg Essen - Department of Computer Science and Applied Cognitive Science


Idea Sketch | Proposal


Idea pitch

For good or bad, the role of social media in forming opinion during elections has been growing. While there is a big debate on whether to regulate social media, there is too little monitoring of what’s going on in social media during elections. We bring together democracy activists and IT experts to ramp up social media monitoring, using the Latvian elections (date TBC) and the Bavarian elections (October 2017) as test cases of an emerging methodology. We will report on our findings.

Where will your idea take place?

Berlin, Bratislava, Duisburg-Essen, Riga

Why does Europe need your idea?

Through this cross-border, multi-disciplinary project, we strengthen linkages among civic tech and democracy activists to contribute to transparency and digital education. We want to build the ground for a wider effort of social media monitoring of the European Parliament elections in 2019.

What is your impact?

More transparency to what happens on social media in Latvia and Bavaria and a better understanding of this dynamic by citizens. Better knowledge and skills on how to monitor social media dynamics and to report on them and established co-operation of three organizations involved.

How do you get there?

Kick-off meeting to agree on political context in the two elections and methodology. Designation of two teams for the two elections (MEMO 98 would lead on Latvia; DRI on Bavaria). Publication of regular reports through existing channels of the three organizations and presentation of final reports in Riga and Munich. Lesson-learned meeting and drafting of proposal for monitoring of EP elections 2019.

What is your story?

Too often we hear “something strange is going on in social media” but nobody knows what. In the US elections it took a year to find out what had happened. We want to get ahead of the game. Civil society and the public needs to understand what is going on in social media while it happens.

Who are you doing it for?

We do it primarily for the interested public. Our results should be of specific interest to political parties, journalists, academic researchers and IT community. We also do it to test the co-operation of our three organizations and to see how this can be scaled up for EP elections 2019.

What do you need from the Advocate Europe community?

Can we connect this work to digital education projects? Are there partners for outreach of our findings?





Idea created on Jan. 16, 2018
Last edit on May 22, 2018