Creating awareness on equivalence and equal access leading to prosperity for all Europeans, by means of a #OneEUBarcode.
The European society is feeling the effects of what can happen when equal access to justice, work, income, healthy food, education and safety at the national and European levels is not assured. A growing gap between rich and poor, where women and children are affected most, is one of the results. The European rules and regulations are difficult to understand and lacking in transparency. A new system is what is required, one that will speed up the change whereby equal accessibility becomes the key-driving factor, enabling the development of an internationally fair distribution of welfare. Our aim is to encourage everyone to think about his or her own position within the context of the big European picture. #OneEUBarcode is in our opinion the first step in making a difference.
Full awareness amongst all stakeholders In Europe about the urgency to invest in #OneEUBarcode. And the initiation of a broad discussion dealing with the topic ‘investing in a new infrastructure is needed to lead Europe towards a circular economy’.
Our aim is to have this listed as a priority on the agenda in all European countries. The possibility to invest in a smart system that will support FairTax, resulting in the opportunity to develop a social safety net for Europeans who do not have an income, will be in a year’s time widely supported by a broad audience
Organizing the #OneEUBarcode congress and launching it’s website, will be the start of the project. Fully supported by a strategic MarCom plan, in which social media plays a pivotal role. E.g. by means of viral (buzz-marketing online) created media attention.
By selecting European ambassadors that will host the project on local level, a broad audience can be reached. This will result in a widest possible selection of stakeholders that can best represent Europe at the #OneEUBarcode congress.
A dedicated project team will be responsible for planning and execution of the project, and the roll out through all the stages. The basic methods used will be: project management (Prince2), scrum/agile approach, and the PDCA-cycle.
We invite everyone who likes to help us to create, share, and compare the concept of #OneEUBarcode, so we can enhance your communication and collaboration throughout Europe!