An Educational Card Game on Media Literacy


Who is behind this?

Agnes Bruszik

European Association for Viewers' Interest


Idea Sketch | Proposal


Idea pitch

Laugh while you learn to be a media wise, creative and democratic citizen! Play it anywhere, with anyone! Grab your family, your friends or your teacher at school and enjoy this interactive learning experience! Fun, above all, guaranteed.

Where will your idea take place?

European Union Member States

Why does Europe need your idea?

A recent EC founded research on media education in the EU points towards the need for out-of-the box educational tools. As compared to the relatively slow standardisation procedures used in formal education, the world of the media is changing unbearably exponentially. Only 40% of Member States have a curricula that provide sufficient guidance to assist teachers with creating lesson plans, and one third of the Member States has no access at all to resource materials, databases and exchange of practices. Europe needs innovative, open-minded solutions that, at the same time, can serve as a reference in the field. What can informal education offer in the field of media literacy education? And what is offered to generations outside the school systems? We aim to contribute to filling this niche.

What is your impact?

It is very important to challange your knowledge and understanding on how media infiltrates your daily life, and to learn how to best respond to potential dangers presented by it, at the same time, utilizing it for participation in society. This is an essential competency in modern society that needs to be addressed in various forms. Our game presents a form that allows for creative learning while raising awareness on media literacy. We intend to distribute this game widely in Europe, with the intention that its content will represent a European standard. Based on the feedback gathered from teachers and users from all over Europe on the printable version, we would like to develop an online version that allows for comparison of media literacy levels amongst the Member States.

How do you get there?

• Develop the card game mechanics and the comprehensive list of questions at three levels of difficulties in English;
• Consult European media literacy experts on calibrating the different media literacy levels;
• Design a ready-to-cut English and and a translated German version with instructions, (upon request, provide template for further translations);
• Utilize EAVI's wide networks across Europe, identify school networks, media teacher networks, extracurricular clubs, adult education institutions as well social media platforms to widely distribute the downloadable, printable game, along with a questionnaire to gain feedback on the experiences with the game;
• Integrate feedback into the online version.

What is your story?


Who are you doing it for?


What makes your idea stand apart?


€ 35000,-

Funding requested from Advocate Europe

€ 35000,-

Total budget

Major expenses




Idea created on April 1, 2015
Last edit on Oct. 30, 2017

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