ADVOcafe (a cap of art coffee on advocacy)


Who is behind this?

Ashot Gevorgyan

Men with Social Mission (MSM Armenia) NGO


Idea Sketch | Proposal


Idea pitch

In Yerevan downtown a youth cultural space will be launched in public coffee model providing free hot and cold drinks and refreshments to the youth representing different social economical background and unified to advocate for a better Armenia using art and culture as a tool.

Where will your idea take place?


Why does Europe need your idea?

There will be organized different events with the involvement of European artists by inviting them to organize their concerts, exhibitions, etc. in our space. Art, Culture, Advocacy and cross cutting issues specialists will be also invited to provide educational-informational events.This kind of approach will create a platform for exchange and political dialogue between Europe and Armenia using art and culture as a starting point. ADVOcafe will be a public space where Armenian youth can talk and realize their vision on freedom, non discrimination and equality by having possibility to try and learn from their European peers and vice versa ADVOcafe will be also a public place where European youth can meet, exchange and promote European values with Armenian peers.

What is your impact?

There is a cluster of youth artists, performers, writers, composers, painters, musicians, sculptures, etc. who are treated as “others” and “non conformists” just because they are promoting European values in Armenia trough their art and culture. These values are not acceptable for Armenian both historically and traditionally. As a result, these part of youth population is obliged to quite Armenia, to immigrate to Europe or face daily challenges: discrimination, violence, harassment, hate crime, hate speeches and some ends with suicide.
With this project we would like to mobilize and empower young artists for their integration into mainstream Armenian society and create favorable political, legal and cultural environment for their self-realization and creative development.

How do you get there?

• Launching ADVOcafe in Yerevan and PR campaign trough social networks and mass media,
• Special trainings on advocacy, lobby, mobilization, campaigning, etc. will be organized,
• Young artists will be provided with skills, knowledge and abilities to develop advocacy campaigns using art and culture as both ideology expressions means and advocacy tool.
• Young artists have not financial capacities to rent halls and pay staff and organizers to organize their artistic and cultural events. We will provide our ADVOcafe space and equipment free of cost, as well as staff in pro bono for young artists to organize awards, ceremonies, press conferences, presentations, realizes, exhibitions, concerts etc. that have clear civic statement and advocacy mission with social long lasting changes.

What is your story?


Who are you doing it for?


What makes your idea stand apart?


€ 50000,-

Funding requested from Advocate Europe

€ 50000,-

Total budget

Major expenses



MSM Armenia NGO

Idea created on April 13, 2015
Last edit on Oct. 30, 2017

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