Who is behind this?

Eva Breitbach



Idea Sketch | Proposal


Idea pitch

A group of 6 changemakers and innovation-enthusiasts researches the European dimension of sustainable consumption – from organic agriculture to food production and eating - exchanges intercultural ideas and gathers wisdom across generations to co-create local actions for a sustainable future.

Where will your idea take place?

Berlin, Germany, Siracusa, Italy

Why does Europe need your idea?

According to futurologist M. Horx, „Slow Food“ is one of the 18 trends which will influence life of tomorrow on the field of nutrition. But concious nourishment is more than a trend: It has a political and social dimension, epecially in Europe. The EU as a cultural and economic alliance is rich of various food production traditions and handels policy making issues, such as the „Roadmap to a Resource-Efficient Europe“. Furthermore, the financial crisis has a strong impact, esp. in the (agricultural) south and in terms of youth unemployment. We use a common topic for a future-oriented vision: By displaying the diversity of sustainable food initiatives throughout Europe, putting them into a political context, building up a cross-european network and using food for entrepreneurial empowerment.

What is your impact?

We want to connect people across borders and ages by creating a cross-european network about sustainable agriculture, permaculture and food innovation that integrates the wisdom of older generations with young people – and fosters entrepreneurship! Through dinners, interviews, workshops and interventions, we will spark inspiration and act as collector and multiplier of knowledge. Besides the website, we'll create a book which displays alternative, traditional and innovative concepts of sustainable food production all over Europe. We chose Sicily as our last stop because many young people leave the island due to unemployment. The final workshop will transform all our learnings into a best practice example and empower young people in Sicily to build their own (food-related) business.

How do you get there?

1. Berlin: Public awareness raising through a workshop at D.COLLECTIVE. Collect questions, experiences and personal views on nutrition and consumption
2. Journey: We`ll travel by sustainable transport and visit different places of food innovation
3. Workshops: We`ll give workshops in different cities. As facilitators, we´ll focus on producing new prototypes for a sustainable future
4. Documentation: With articles, photos, recipes, interviews, videos on the website and create a book integrating old and new wisdom.
5. Sicily: With a local innovation hub, we`ll do a workshop on food-innovation and entrepreneurship and transform our learnings into action by creating a concept for a community vineyard.
Outcome: An european map on intercultural sustainable food consumption

What is your story?


Who are you doing it for?


What makes your idea stand apart?


€ 35000,-

Funding requested from Advocate Europe

€ 38000,-

Total budget

Major expenses




Idea created on April 13, 2015
Last edit on Oct. 30, 2017

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